Hate to kick off with some bad news, but 40% of consumers have at least 50 unread emails in their inbox. And no matter how impressive your offering, that can be devastating for sales strategy.
So how do you make sure that your communication doesn’t find itself in virtual limbo? A good sales email template is an excellent place to start.
But to thicken this plot, a template is exactly that — a start. The likelihood is that your search is not for a single sales template but rather a range of sales templates that can cater to different industries and different points in the customer journey.
Just meeting for the first time? That’s one type of sales template
Writing your first follow-up? That’s another.
Reaching out to an existing customer? Yep, yet another.
Then there’s also brand tone of voice, integration into your other digital sales channels, and understanding what degree of familiarity to strike.
Basically, there’s no one-size-fits-all approach to pulling this rabbit out of this hat.
But the one non-negotiable is getting those emails read.
So let’s dive in. Here’s how to create the best sales email templates that are appropriate for a variety of uses.
How do you write a professional email sales pitch?
Those who have put together IKEA furniture will know that, while you may be building a different piece, a few key ingredients are common almost every time. (Oh, those wood dowels.)
A sales email pitch is similar.
While you’ll change things up according to your specific aims, here is a very basic formula that works across the board:
The teaser 🎥🍿
AKA a compelling subject line.
This is what will get them to open your email in the first place. Otherwise, the virtual void might be calling. (We have more on constructing the ultimate cold email subject lines here.)
Okay. Now they’re in. Next job: you have to keep them there.
The opening act 🎭
AKA the very first line of the body of your email.
Make them feel special. Call them by their name. Tell them why you’re reaching out to them. Don’t give them a chance to wonder what this is all about. Confusion can quickly lead to deletion.
The magic trick 🪄
AKA the problem you’re going to solve for them.
Get right to the pain point. (That’s the specific problem they’re experiencing.) And then tell them how you are about to make their life a whole lot easier.
And here’s the really interesting part:
Before opening this email, they may not have even known that they needed you.
Explain (briefly) that there is evidence that their problem exists. (Statistics and case studies are your friend here.) And then show them how you’re going to be the one to solve it.
The closer 🎬
AKA the easily actionable and fully measurable call-to-action
Ask them to do something very specific.
What this is all depends on where this particular customer is in your sales funnel. But it could mean clicking on a link to a page on your website, signing up for a demo or trial, or scheduling a call.
The final bow 🎆
AKA your comprehensive signature
Think of this like a combo between a digital business card and a very brief company resume.
Make sure they have all the info they need to get in touch — as well as reasons why they should. Here’s an outline:
- Name (make it personal)
- Company logo
- Any relevant awards
- Any links to content you’d like them to see.
So, with all that in mind, let’s see how that works in practice:
Persuasive sales email examples and templates
So, how do you write an introduction email for sales? The perfect sales introduction email template is one that suits your very specific needs.
So, try these templates on, change them up, or mix and match however you want:
Template 1: Asking the right question
Template 2: Tantalizing their taste buds
Template 3: Differentiating your offer
Template 4: Building on what they’re already up to
Template 5: Talking shop
And what about a sales follow-up email template?
Here’s an exciting, actionable sales statistic: following up within an hour increases your chances of success by 700%.
Follow up depends on the current relationship status.
If there’s been some sort of interaction from their side, it’s important to jump on it.
If there’s been no interaction from their side, well, it’s important to jump on that too.
And then there’s the situation where there’s been interaction, and now they’re flexing their ghosting muscles. (👻💪 🤯)
Here are some templates that take you through the different scenarios:
Template 6: So close, and yet so far
Template 7: Turning on the waterworks
Template 8: Celebrating the connection 🎉
Template 9: It’s not what you know, it’s who you know
Putting together a good sales email template: 5 final tips
- Write to your audience. There’s a person on the other side of that inbox. What would make them open the door?
- Have consistency across brand messaging. This is the first step in cultivating a relationship with your potential customers.
Consistency means showing them that you are a unified entity worth taking seriously; it means them understanding what you are really offering; and it means them feeling comfortable to return.
- Use text expansion. Time is a limited resource. Make the most out of apps that offer shortcuts so that you don’t waste time on repetitive typing tasks.
(Bonus points if your text expander app offers variables to let you easily personalize your sales messages—Psst, Magical can help with that!)
- Embrace marketing automation. The tools that increase productivity exist. And currently 56% of businesses are using them in their marketing efforts. And this is great news. In fact, it can increase productivity by ten percent.
The other part of automation is that it allows you to easily track open rates. These metrics can become a vital part of your test strategy going forward. (That subject line wins every time, or Why does everyone seem to be allergic to that working?)
- Stick to clear, concise communication. The average person who has to interact with others as part of their job spends 28 percent of their workweek managing email. You don’t need to add to this. Get your message across, bow and leave the stage.
Feel ready? Awesome. We wish you an inbox filled with positive results.