Cold emails are a challenging part of any sales and marketing strategy. In fact, 8 out of 10 buyers prefer to be contacted by email.
But here's the rub: there’s the (justified) concern that emails are either going to be ignored or that they’re going to be instantly trashed.
However, if you’re using effective and personalized cold email templates, this tactic is a powerful way of generating new leads and accessing new markets. Let’s explore a few tips that can help your cold emails stand out from the rest.
What is a cold email template?
A cold email template is a basic framework that you use to develop cold emails. It’s intended to be a skeleton: not something that you send as is, but rather a structure that you flesh out and personalize.
Sending copy-and-paste cold emails out is never a good idea. In fact, it’s sure to give your emails a one-way ticket to the bin. By the same token, sending out completely personalized emails, while increasing your chances of success, is so time-consuming that it’s almost not worthwhile. Strong templates strike a happy medium between the two.
(Psst, Magical can help!)
How do you write a killer cold email?
If your cold email is one of the 2% of cold emails that result in an appointment, it’s got to meet as many of the following criteria as you can:
Write a blistering subject line. Keep it super short (less than 60 characters is best), and make it interesting and personal. This part of the process is so important, we’ve dedicated a whole article to it—complete with 100 different ideas.
Do your research. Know exactly who you’re speaking to, how best to approach them, and what platform to use. We’re talking about cold emails here (after all, 89% of marketers use email as their primary lead generation channel), but you could contact someone by cold calling them, or reaching out on social media instead.
In your introduction, make it clear that you’re informed about who your respondent is and what they do.
Explain who you are. You’ve done your research, but to the person you’re writing to, you’re a complete stranger. Mention a mutual contact, refer to a conference you both attended, or find some other point of commonality if you can—even if it’s just explaining that you’re an authority on an issue relevant to them. Be approachable and warm.
Solve a problem or make an offer. This is an important point, and you should get to it pretty quickly. What do you know about their pain points? How can you solve one or more of them? How can you improve their business? Alternatively, what can you offer them that they might be interested in?
Keep it short. Like, really short. The whole thing shouldn’t be more than 200 words—even less if you can. If you feel like you’re waffling, get out your hypothetical red pen and edit it down. Having good templates on hand can help to keep you in line.
Be humble. A cold email is a bit of an imposition. You’re asking for someone’s time and attention without (immediately) offering anything in return—or anything that your reader knows they need. Be cognisant of this in your tone. Be respectful.
Use a call to action. Close with something clear and actionable. This might involve asking for a reply to a question you’ve asked, or suggesting a meeting at a date and time. Don’t leave this up to your respondent to decide on. Be specific: “If you’re available, we could discuss this further on a call at 10am on Friday?” sounds better than, “Let me know when you’re free to meet up.”
Keep these points in mind as you put your templates together. But remember (we’re going to say this a lot in this article), personalize, personalize, personalize.
What are good first lines for cold emails?
Ah, the opening line. Is there anything more powerful? Or anything more capable of drawing someone in or pushing them away? If you’re going to write cold emails that get read—let alone cold emails that get responses—your opening line has to be just right.
Let’s take a look at a few tactics:
Tie it to an event
Ask an enticing question
Demonstrate your research
Start with a compliment
Follow up on website visits
Comment on an achievement
Mention a competitor
The best cold email templates: 26 examples
Let’s put these opening lines to the test in a few templates.
These templates are designed to give you some ideas on how to write cold templates. We don’t recommend that you use them exactly as they are. Select what resonates most for you and tweak it so that it sounds like it’s coming from you.
Once you have a few sentences, phrases or even paragraphs defined, you can automate your template-writing process so that it’s quick and seamless.
Magical text expander helps you do this with a few simple keystrokes takes it further by allowing you to effortlessly insert larger variable chunks of text.
Template 1: Ask an enticing question
They’ve got the problem; you’ve got the solution—show this in a question.
Shortcut Trigger: -cold1
Hello First Name,
What would you do with an extra seven hours every week?
We know that at Company Name, time must be one of your most valuable commodities. Isn’t it for all of us? Our Product is all about addressing this issue. In fact, it’s done so well that we have helped Background on Customers to Explain Results.
Want to see it for yourself? On a quick call, I can explain our offering further. Are you free on Date and Time?
All the best,
Your Name
Why This Template is Effective:
Engaging: It instantly connects the reader and offers a next step
Humble: It doesn't presume the salesperson knows everything
Enables learning: Can provide rich, helpful data to the person sending it when the prospect responds.
Template 2: Tie it to an event
Make it clear that you know what’s going on in their business, and use it as an opportunity to show how you can help.
Subject: Congrats on your award!
Shortcut Trigger: -cold2
Hello First Name,
I saw that you just won Name of Award—congrats!
This might mean that Value Prop has become a priority for you. At Company Name, we can help by Solution. In fact, we’ve already helped Similar Company by Explanation.
I realize that things are probably quite busy right now, but if you’d like to find out more, I’d love to explain our offering some more. Are you available for a short call on Date and Time?
Kind regards,
Your Name
Why This Template is Effective:
It's timely: it shows you're aware of a trend, season, or something in their life.
Stands out from the crowd: It's more personalized than a lot of other outreach, showing that the sender has taken some time and put thought into their process.
Shows you care: It shows that you have some knowledge of their business, business model, or some other unique aspect of operations.
Template 3: The 5-minute special
For when you have a specific growth idea to share with a prospect and want to offer a brief call to discuss its potential benefits for their company.
Shortcut Trigger: -cold3
HelloFirst Name,
I hope this email finds you well. I have a growth idea that I'm excited to share with you. In just 5 minutes, I can explain how it can help Company Name acquire its next 500 best customers.
This idea has proven successful with our client (SaaS Company/Competitor), and they were able to almost triple their monthly run rate.
First Name, would you be available for a quick 10-minute call to discuss this idea? Please let me know a date and time that works best for you.
Best regards,Your Name
Why This Template is Effective:
Specificity is key: Presenting a clear value proposition in the form of acquiring the next 500 best customers creates interest and encourages the prospect to learn more about your idea.
The shorter, the better: Offering a concise, 5-minute call to discuss the growth idea demonstrates respect for the prospect's time and makes it more likely they will agree to the call, as the commitment required is relatively low.
Template 4: Tackling pain points
Target a specific pain point that your prospect is likely facing and offer a solution through your product or service.
Shortcut Trigger: -cold4
Hello First Name,
I understand that dealing with Pain Point can be a real challenge, and I'm aware ofthat Additional Pain Points.
As a solution, I wanted to introduce you to Company Name, a company that specializes in helping Target Audience achieve Core Benefit. We have a proven track record of success, having assisted companies like Current Customer Names in achieving Metrics.
I would be delighted to schedule a call to discuss how Company Name can assist your team in Services You Offer. Are you available for a 15-minute call tomorrow or the next day?
Please follow this Insert Calendar Link, and I look forward to speaking with you soon.
Thank you for your time.
Best regards,Your Name
Why This Template is Effective:
Empathy and understanding: The email begins by showing awareness of the prospect's challenges and additional pain points, demonstrating that you've taken the time to research and understand their situation.
Credibility through references: Mentioning the success of your existing clients, along with specific metrics, conveys a sense of reliability and trustworthiness, making your company more appealing to the prospect.
Clear scheduling: Offering two specific dates for the call and providing a link to your scheduling platform makes it easy for the recipient to respond and book a call, increasing the chances of engagement and meaningful conversations.
Template 5: Demonstrate your research
What did you research about this particular company? What did you find?
Shortcut Trigger: -cold5
Hello First Name,
I did some research and your customer reviews are impressive—they really advocate on your behalf.
Have you ever considered incorporating Solution into your offering? We think it might improve your customer feedback even more. It would help to solve Pinpoint Customer Concern, for example, by Provide Explanation.
A quick chat with your team would help to explain more of what we mean. Are you back in the office? We could come through for a half-hour meeting on Date and Time if that works for you?
Let us know what you think.
Kind regards,
Your Name
Why This Template is Effective:
You put in the work: It shows the time and effort you put into researching and contacting this person.
Allows a personal response: It asks the reader to provide more info about where they're at in the sales funnel
Starts on a positive note:It personalizes the connection to the company by opening with a complimentary remark
Template 6: Start with a compliment
Don’t overdo it, but a gentle compliment can help to catch your reader’s attention.
Shortcut Trigger: -cold6
Hello First Name,
Your business is achieving great things, I’ve been following you closely.
As you grow, you might have found that Insert Pain Point. We’ve seen this in quite a few of our clients, which include Competitor Names. In these instances, we’ve been able to help by Demonstrate Solutions.
I’d love to tell you more. Maybe we could have a quick call to chat things through. Are you available on Date and Time?
I look forward to hearing from you.
Kind regards,
Your Name
Why This Template is Effective:
Starts on a positive note: It allows your salesperson to remark on something they find great about the company, and a potential solution to build on that positive aspect.
Strikes a chord with their needs: It draws a link between the pain point and the actual solution (aka your offering.)
Template 7: Mention a competitor
Again, this one shows you’ve done your research.
Shortcut Trigger: -cold7
Hello First Name,
Our mutual contact, Full Name, mentioned your business to me, and I’ve taken a bit of time to explore what you’re all about. I love what you do!
I see that you're using Competitor's Product/Service. How are you finding it? At Company Name, we offer a similar Specific Product or Service, except that Key Differentiating Factor. We find that our approach helps solve Insert Pain Point better.
Can we hop on a quick call to discuss this in more detail? I’m available on Date and Time if this suits you?
All the best,
Your Name
Why This Template is Effective:
Points out weaknesses in others: It calls out other solutions they might consider and why they might not work.
Highlights UVP: It introduces your unique value proposition to someone who may not be familiar with it already.
Template 8: Same-same but different
Seeking an introduction to someone at another company to explore a potential mutually beneficial partnership, particularly related to email list growth.
Shortcut Trigger: -cold8
Hello First Name,
I hope this email finds you well. I was wondering if you could assist me with an introduction to Personal Connection Request at Company Name. I believe there could be a potential mutually beneficial partnership opportunity to explore.
Given that our email lists target similar demographics with limited overlap, I thoughtwas thinking it would be interesting to brainstorm some ideas on how we could leverage our existing user bases to grow both of our lists. In the past, we did this with Competitor, and both parties received a Percentage lift in new subscribers.
If you feel comfortable making an introduction, please let me know, and I'll send a proper request for the introduction for you to forward to them.
Thank you in advance for your help.Your Name
Why This Template is Effective:
Thinking ahead: Explaining the potential benefits of the partnership for both parties, like leveraging existing user bases for growth, demonstrates that you have a well-thought-out plan and that you value the prospect's time and resources.
Not your first rodeo: Mentioning a past successful collaboration with a competitor serves as social proof that your proposed partnership idea has merit and can deliver positive results, increasing the likelihood of receiving the introduction.
Template 9: Mutual connection
This works well when you're reaching out to someone who is connected with the person you want to establish contact within their company and needs an introduction to exploring potential collaboration.
Shortcut Trigger: -cold9
Hi First Name,
I hope this email finds you well. I noticed that you are connected with Personal Connection Request from Company Name, and I was wondering if you could assist me with an introduction. If your relationship with Personal Connection Request is strong, I would greatly appreciate your help in introducing me so that we can explore potential ways to collaborate with Company Name.
If you are comfortable with this, please let me know, and I can send you a proper request for the introduction that you can forward to them.
Thank you for your time and consideration.
Best regards,Your Name
Why This Template is Effective:
It’s a small world: Addressing the nature of the recipient's relationship with the person you're trying to connect with shows that you're considerate and respectful of their connections, making them more likely to help you with the introduction.
A win-win situation: Clearly stating the purpose of the introduction and mentioning potential collaboration demonstrates that you have a genuine interest in creating value for both parties, which can make the recipient more inclined to assist with your request.
Template 10: Exploring partnerships
Seek to establish a partnership with a company by finding the right contact person to discuss the potential collaboration.
Shortcut Trigger: -cold10
Hello First Name,
My name is Full Name, and I represent Company Name, an organization that partners with companies such as Company Name to One Sentence Pitch.
We take pride in offering Unique Benefit to our clients, and we are interested in exploring how we can provide value to Company Name.
May I request your assistance in identifying the appropriate contact person within Company Name who I can speak with to further discuss our potential partnership?
Thank you for your time, and I look forward to hearing from you soon.
Best regards,Your Name
Why This Template is Effective:
Partnership focus: The email highlights your interest in forming a partnership, evoking curiosity and indicating that your goal is a mutually beneficial connection rather than a one-sided sales pitch.
Unique benefit: Mentioning a specific unique benefit showcases what sets your company apart, enticing the recipient to learn more about what you have to offer.
Respectful inquiry: Asking for the appropriate contact person in a polite and professional manner demonstrates respect for the recipient's time and position within the company, increasing the chances of a helpful response.
Template 11: Congrats on recent milestone
Capitalize on a recent event in the prospect's company and demonstrate how your product or service can help them navigate the changes or growth that may come as a result.
Shortcut Trigger: -cold11
Hello First Name,
I came across the news that you recently Insert Recent Event, and I wanted to extend my congratulations. It's exciting to see the success you've had, and I've noticed some positive coverage around the event.
I understand that after Event, many companies tend to shift their focus towards Industry/Value You Offer. I believe that Prospect Comapny would benefit from ourCore Benefit, especially during these busy times.
Would you be available for a chat next week? I have availability on Insert Calendar Link, and I would be delighted to discuss how Company Name can assist Prospect Comapny in achieving Specific Goals or Benefits.
Once again, congratulations on Event, and I look forward to hearing from you soon.
Best regards,Your Name
Why This Template is Effective:
Timely congratulations: Acknowledging and congratulating the recipient on their recent event creates a positive impression, showing that you're up-to-date with industry news and genuinely interested in their success.
Relevant offering: By mentioning a common shift of focus after the event and describing how your company can help in achieving specific goals, you establish a meaningful connection between your offerings and the prospect's current priorities.
Simple scheduling: Suggesting dates for a chat and listing your available time slots or linking to your calendar allows the recipient to pick a convenient time easily, ensuring smoother communication and increased chances of a follow-up conversation.
Template 12: Enhancing team performance
For when you find the prospect's contact information through a colleague or online research and want to introduce your product or service to their team.
Shortcut Trigger: -cold12
Hello First Name,
I hope this email finds you doing well. I'm reaching out because How You Obtained Contact Info.
I wanted to share that Company Name has developed a new platform that can assist Your Team at Company Name, with One Sentence Pitch.
I believe that Specific Product or Service can offer Core Benefit to Company Name.
Would you be available for a brief call on Date and Time to discuss this further?
Thank you for your consideration, and I look forward to hearing from you soon.
Best regards,Your Name
Why This Template is Effective:
Nothing to hide: Explaining how you obtained the prospect's contact information adds transparency and demonstrates that you've done your homework, making the recipient feel more comfortable and open to your message.
Easy next step: By providing a specific date and time for a call, you streamline the scheduling process and show that you value their time, increasing the likelihood of receiving a positive response or a commitment to the call.
Template 13: Enhancing company performance
Show you've done research on your prospect and want to offer your product or service to address specific pain points they may be experiencing.
Shortcut Trigger: -cold13
Hello First Name,
I hope this email finds you well. As I was researching Company Name, I came across your profile and was impressed by your passion and dedication to scaling the Department team, as well as your commitment to providing top-notch advice to your growing customer base over the past Number of Years at Company years.
However, I understand that you may be facing challenges with Pain Points Solved, and I'm curious if there are any customer accounts at risk that would benefit from What You Offer.
For example, Competitor recently needed a solution to What You Offer, and since implementing Company Name, they have achieved Primary Benefit. As a result, their customers have experienced Business Impact.
I would love to explore ways in which we can assist your team as well. Would you be open to discussing this further?
Thank you for your time and consideration.
Best regards,Your Name
Why This Template is Effective:
You’ve done your homework: By mentioning your research on the prospect's company and their role, as well as acknowledging their successes and contributions, you demonstrate genuine interest and create a personal connection, increasing the likelihood of a response.
Competitor as social proof: Providing a real-life example of a recognizable competitor who has benefited from your solution serves as social proof and creates a sense of urgency for the prospect, making them more inclined to engage in a conversation with you.
Template 14: Inspired outreach
For when you want to praise the prospect for their expertise in a specific industry or topic and engage them by sharing a relevant piece of content that you've created.
Shortcut Trigger: -cold14
Hi First Name,
This is Full Name, Positionat Company Name. I hope this email finds you well.
I wanted to reach out because I recently came across your work in Industry and was really impressed with your insights. In fact, your expertise inspired me to write a post on Topic, which I thought you might be interested in: Title of Post with Link. In it, I cover Details About Post.
As someone who clearly knows a lot about this subject, I would love to hear your thoughts on the post and if you have any additional insights to add. It would be great to chat more about Industry as well, if you're available for a call sometime next week.?
Thanks again for your contributions to the industry!
Best, Your Name
Why This Template is Effective:
Personal touch: Complimenting the prospect's work and expressing how it inspired you to create your own content builds a personal connection and shows genuine interest in what they do, increasing the likelihood of a response.
Sharing expertise: Sharing a piece of content that you've created demonstrates your own expertise and offers value to the prospect, making it more likely for them to engage with your email and check out your work.
Asking for feedback: Inviting the prospect to share their thoughts on your post and suggesting a call to discuss the topic further opens the door for a meaningful conversation and provides an opportunity to establish a relationship with the prospect.
Template 15: Platform pitch
For when you've discovered a prospect through a specific source, such as social media or a networking event, and want to introduce your platform and its benefits to their organization.
Shortcut Trigger: -cold15
Hello First Name,
I hope you're doing well! I came across your profile on Source of Contact and wanted to connect with you.
At Company Name, we have developed a new platform that provides Core Benefit. Our platform offers features such as [Feature 1, Feature 2, and Feature 3.
I believe this could help Company Name achieve Primary Benefit. Would you be available for a quick call Date and Time to discuss how our platform can benefit your business?
Thank you for your time,Your Name
Why This Template is Effective:
Transparency: Mentioning the source where you found the prospect's profile shows that you've done the research and adds context to your outreach, making your message more personalized and relevant to the recipient.
High-level benefits: Listing the unique features and benefits of your platform helps the prospect understand the value you bring and sparks interest in learning more, increasing the chances of a response.
Template 16: Executive referral
For when you've been asked by an executive in your company to reach out to a prospect and introduce your company's products or services.
Shortcut Trigger: -cold16
Hello First Name,
My Executive Position asked me to reach out to you (see below.)
I wanted to let you know about our company, Company Name, which is specifically designed for Info About Target Audience
Our customers have found our solutions to be Core Benefit/Value Prop
If you're available this week or next, I'd love to chat with you and provide more information. Just let me know, and I'll make it happen.
Best regards,Your Name
Why This Template is Effective:
Message from the top: Mentioning that an executive position in your company instructed you to reach out adds authority to your outreach and shows that your company values the prospect's business, increasing the likelihood of a response.
On-point audience: Clearly stating your target audience and what your company does helps the prospect quickly understand whether your offering is relevant to their needs, which can encourage them to engage with your email.
Template 17: After a trigger event
For when you want to congratulate a prospect on a recent event or achievement and introduce your value proposition as a way to help their company continue to succeed.
Shortcut Trigger: -cold17
Hi First Name,
I hope you're doing well. I came across news about Event, and I wanted to reach out to offer my congratulations.
As someone in the Target Industry, I know how important it is to stay ahead of the curve. That's why I wanted to let you know about our Value Prop. We recently helped Company Name achieve Benefits, and I think we could do the same for Company Name.
I understand that things might be hectic for you right now, but if you have some time, I'd love to set up a quick call to discuss further. How does Date and Time look on your calendar? Alternatively, feel free to send me your calendar link.
Looking forward to hearing from you soon!
Best, Your Name
Why This Template is Effective:
Cheerleader effect: Acknowledging the prospect's recent event or achievement shows that you're informed about their company and genuinely interested in their success, which can make them more receptive to your message.
No pressure: Recognizing that the prospect may be busy and offering flexibility in scheduling a call shows respect for their time and increases the likelihood of receiving a positive response or a commitment to the call.
Template 18: Impressive growth data
For when you have exciting growth data or results to share with a prospect and want to discuss the next steps with them.
Shortcut Trigger: -cold18
Hi First Name,
Hope you're doing well. I wanted to share some exciting growth data from Tool Name with you. It appears that Growth Data.
Include Chart/Visuals
Our CEO, CEO Name, is thrilled about these results and would love to connect with you to discuss the next steps. Are you available for a quick call sometime this week to dive deeper into these numbers?
Best,Your Name
Why This Template is Effective:
Lead with the numbers: Starting the email by sharing positive growth data immediately grabs the prospect's attention and creates interest in learning more about how they can achieve similar results.
Show, don’t tell: Including a chart or visual representation of the data makes your email more engaging and helps the prospect quickly understand the key information, increasing the likelihood of a response.
Coming from a place of authority: Mentioning that your CEO is excited to connect with the prospect adds a sense of importance to the call and can make the prospect feel valued, making them more likely to engage in a conversation and explore the next steps.
Template 19: Streamlined services
Introduce your company and the services you provide to a prospect in a specific industry, highlighting your past success with other clients.
Shortcut Trigger: -cold19
Hi First Name
This is Full Name from Company Name. We do Services You Offer for Target Industry
We've worked with Name of Past Customer and many others to Specific Results.
I noticed Something Related to Offer.
Do you have a process for Service? If not, I'd love to send over a quick video with two simple ways you can Pain Points Solved.
What do you think?Your Name
Why This Template is Effective:
Social proof: Citing past customer success stories and results adds credibility to your email and demonstrates the value you can provide to the prospect's company.
Going the extra mile: Offering to send a video with helpful tips related to your service not only shows your expertise but also provides immediate value to the prospect, increasing the chances of a response and further engagement.
Template 20: Tap into FOMO
For when you want to introduce your software to a prospect and offer a personalized demo to showcase its benefits.
Shortcut Trigger: -cold20
Hi First Name,
I hope this email finds you well. I wanted to reach out to you because I believe our software can help you achieve Core Benefit.
Our satisfied customers, including experts like Client, Client, and Client have seen significant results by adding our software to their tech stacks.
With our software, you could potentially save Key Metric.
I would love to set up a time for a personalized demo to show you how our software works. Would you be available next week to connect?
Thank you for considering this, and I look forward to hearing back from you.
Best regards,Your Name
Why This Template is Effective:
It’s who you know: Mentioning well-known experts who use and endorse your software serves as a powerful form of social proof, increasing your credibility and the likelihood of the prospect's interest in your offering.
Hands-on approach: Offering a personalized demo demonstrates your willingness to invest time in helping the prospect understand the benefits of your software, making it more likely that they will agree to a call and seriously consider your product.
Template 21: Founder outreach
For when you want to introduce your software tool and offer a brief demo to showcase the benefits it can bring to the prospect's team.
Shortcut Trigger: -cold21
Hello First Name,
I hope this email finds you well. My name is Your Name, and I am the founder of a software tool designed to help Job Titles like you with Benefits.
I would love to set up a quick 10-minute demo next week to show you firsthand how our product can help you and your team. Would that work for you?
Thank you for considering our product, and I look forward to speaking with you soon.
Best regards, Your Name
Why This Template is Effective:
It’s a perfect fit: Mentioning that your software is specifically designed for their job title immediately establishes relevance, making the recipient more likely to be interested in learning more about your offering.
No time wasted: Offering a concise, 10-minute demo to showcase the benefits of your software demonstrates respect for the prospect's time.
Template 22: Finding the lead
This template is useful when you're unsure of the right person to reach out to within a company and are seeking assistance from someone who may be able to direct you to the appropriate contact.
Shortcut Trigger: -cold22
Hello First Name,
I hope this email finds you well. I have a quick request that I hope you can assist me with. Would you be able to provide me with the name of the person who is responsible for Insert Pain Point at Prospect Comapny, and how I might be able to get in touch with them?
I believe that Company Name can offer valuable solutions to help Prospect Comapny overcome Insert Pain Point, and I would like to share more about how we can help.
I appreciate your help and look forward to hearing from you soon.
Best regards,Your Name
Why This Template is Effective:
Fast response: Framing your request as a "quick" favor makes it more likely for the recipient to respond, as it demonstrates that you respect their time and are asking for a simple piece of information.
Pain points: Mentioning that your company can help address specific challenges or pain points relevant to the prospect's company creates intrigue and provides a clear reason for the recipient to connect you with the appropriate person.
Gratitude: Expressing gratitude for the recipient's assistance in advance helps to build rapport and sets a positive tone for future interactions, increasing the likelihood of a helpful response.
Template 23: Looking for the right contact
Reach out to a potential client to introduce your new platform and seek the right contact to discuss its benefits to their business.
Shortcut Trigger: -cold23
Dear First Name,
I hope this email finds you well. My name is Full Name, and I am the head of business development efforts at Company Name. I wanted to reach out to you because we recently launched a new platform that One Sentence Pitch.
I was wondering if you could connect me with the person at Company Namewho is responsible for Relevance to Product. I may be taking an educated guess, but based on your online profile, I believe you might be the right person to speak with or at least point me in the right direction.
Would you be available for a fifteen-minute call on Date and Time to discuss how the Company Name platform can specifically benefit your business? If you are not the right person, could you please direct me to the appropriate contact?
Thank you for your time and consideration.
Best regards,Your Name
Why This Template is Effective:
Tactful approach: The email is carefully composed, considering that the recipient may or may not be the right person to talk to. This shows respect and awareness of the recipient's position and their potential role in the topic.
Reason for contact: The template specifies the purpose of the outreach by mentioning your platform and how it's relevant to the prospect's company. This makes the email highly specific and targeted, increasing the chances of a response.
Call-to-action: By proposing a specific time and date for a call and asking the recipient to either confirm or direct you to another contact, you make it easy for them to take action and decide the next steps, enhancing the likelihood of a connection being made.
Template 24: Comment on an achievement
Keep a firm handle on your customer’s achievements, both company-wide (such as awards), and personal (such as promotions).
Shortcut Trigger: -cold25
Hello First Name,
I see you’ve just moved to a new position—congratulations!
In our experience as Specific Product or Service providers, we find that most of our clients find that this kind of responsibility brings this kind of {need}. Is this something you’ve experienced? If so, we can help!
How about a chat on Date and Time? We won’t interfere too much with your busy schedule, I promise!
Kind regards,
Your Name
Why This Template is Effective:
Doesn't assume: It puts the onus on the person to respond as to whether or not they have a problem.
Individual touch: It offers a personal connection by calling out something specific about the prospect.
No time wasted: It promises to make the most of a quick call.
Template 25: Competitor poaching
Reach out to a potential client to introduce your new product or service that could benefit their business.
Shortcut Trigger: -cold26
Hi First Name,
I stumbled upon your website and noticed that you are currently using Competitor's Product/Service. How has your experience been so far? My name is First Name, and I run Company Name. Our product is similar to Competitor's Product/Service, but what sets us apart is our Key Differentiating Factor.
I would love to hear your thoughts on how we can improve Prospect Comapny and discuss potential opportunities for us to work together. If you're available, can we schedule a quick call on Date and Time? If this doesn't work for you, let me know a better time, and I'll work around your schedule.
Looking forward to hearing from you soon.Your Name
Why This Template is Effective:
Personalization: The template begins by mentioning the recipient's name and demonstrates that you've done your research on the person and their company. This approach shows that you're genuinely interested in addressing their specific needs and not just sending a mass email.
Clear call-to-action: The email makes it easy for the recipient to take action by offering specific availability for a call and asking them to either confirm or direct you to the right person. This increases the chance of getting a response.
Brevity: This template is concise and to the point, mentioning the product's purpose and how it can benefit the recipient's business. Busy professionals appreciate short, relevant emails that don't waste their time.
Template 26: Follow up on website visits
This involves having a strong handle on your website traffic.
Shortcut Trigger: -cold26
Hello First Name,
I see that you checked out our website a few weeks ago.
We’ve checked you out, too, and we think we’d be a great fit. We love what you’re doing, but we’ve also spotted a few opportunities where we might be able to enhance your offering. You see, our Product helps to Insert Solutions.
A quick call would help to clarify what we mean. Are you available on Date and Time for a 15-minute chat?
I look forward to hearing from you.
Kind regards,
Your Name
Why This Template is Effective:
Warm lead: You already know this is a warm lead, but now you keep your brand awareness fresh in their minds.
Maximizes time: It offers a quick time to connect over a call rather than presuming someone has 30 minutes or 60 minutes to talk.
Cold sales email templates: The bottom line
Templates are useful—we would argue essential—to the cold emailing process. But you’ve got to be strategic in your templating process.
Select from some of the options above and tailor them to your needs. You can also combine elements of one with elements of another. Do what feels natural and true to your brand, while also meeting the criteria we described above.
Use Magical’s free chrome extension to save your templates to save time while you work. Just by typing in “//”, Magical will add your tailor-made message and automatically fill out your contact’s information saving you loads of time.
