Automate resolution without sounding robotic.

Create delight in every conversation by automatically personalizing your responses with accurate information about your customers. No IT assembly required.

Start automating for free
Chrome Store • 4.6 stars • 3,200+ reviews

Loved by support teams at 50,000+ companies

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Goodbye stale macros, hello fresh messages.

Auto-resolve tickets, everywhere

Use personalized message templates that actually sound like you. Autofill customer details (like name or ticket #) instead of copying and pasting between tabs. No more tab whiplash.


Speedy support with an AI Copilot

Answer customers in seconds. Prompt AI with a click and never write a new message from scratch again. Any language, any question - answered.

Quick Replies

Breeze through admin tasks

Autofill your source of truth (like Zendesk, Freshdesk, Intercom and 100s more) with customer info. Spend less time on admin tasks and more time making customers happy.

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Magical love from our customer support friends

“Magical saves me a minimum of 30 minutes a day. And if I’m able to get even 10% more done in that time… that’s a huge gain.”
After Magical, all I need to do is only type a keyword and voila, magic happens!
Georgina M.
Customer Support @ iHerb
Magical makes it so much more efficient and productive not having to take your hands off the keyboard to click around...
Jessie R.
Customer Support @ The RealReal
I love using Magical... it lets me keep track of my shortcuts, and it lets me constantly curate, update, and delete shortcuts.
Jordan B.
Customer Support @ GoodNotes

Works with your customer support web tools

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Give your entire support team a boost

Share your templates with your team—so even the newbie who onboarded yesterday can jump in with suggested messages that are on-brand.
Pricing for Teams

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Frequently asked questions

Is Magical a type of customer support automation software?

Magical is a type of customer support automation software that helps customer support experts automate repetitive tasks in their everyday workflows. Specifically, it can help you automate your responses to frequently asked questions and parts of conversations that you normally would need to type out by hand or copy and paste.

How do you set up Magical for customer support?

Magical just works, with no integrations required for your favorite CRM or customer support tools. You can download the 100% free Chrome extension by visiting the Chrome web store. Within minutes, you’ll be able to set up some simple customer support automations and save your most-frequently used templates within the app. No technical expertise, coding skills, or magic wands required.

What should a customer support person automate first using Magical?

The first thing most customer support experts automate using Magical is having to type out their most common conversation with customers. Depending on your business, this might be a common question you get about your product, a response to a billing question, or a step-by-step guide to help them troubleshoot something. You might already have these set up as a macro within a customer support platform (such as Zendesk)—but Magical makes it easier to customize, edit, share, and call up your templates anywhere in a web browser. In Magical, these are called templates. And not only do they let you use rich media and formatting, they also come equipped with info placeholders so you can instantly personalize your templates with details like the first name of the customer you’re messaging or their ticket number.

Does Magical work with my existing customer support tools?

Magical is an ambient automation app, which means it works alongside all other customer service tools you can open in a Chrome browser window. This includes popular apps such as Gmail, Zendesk, Intercom, Freshdesk, Help Scout, Jira, LiveChat, Sprout Social, HubSpot, Hootsuite,, and more. Not only can you use Magical within each of these different customer service tools, you can also use it to automatically transfer data (like customer details) between them.

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Magical - Make tasks disappear like magic | Product Hunt