CUSTOMER SUPPORT

Smarter customer support starts with smarter AI

Fully automate any customer support workflow with your first agentic AI employee. Your new team member can answer tickets, process requests, upgrade plans—all on autopilot.

INTEGRATED

100k sites

LOVED BY

950k users

TRUSTED BY

100k companies

Employ AI agents that don't wait for instructions

Auto-resolve tickets, anywhere

No matter what system you use for support, Magical AI employees get the job done. They understand the context of the support request, and can use human-like decision making to find a happy resolution.

AUTOMATE

Support Requests

Handoffs

Troubleshooting

Answer any question, anytime

Your new AI employee can answer any customer question, 24/7. No more long wait times or unavailable support during off-peak hours.

AUTOMATE

Escalations

Multilingual

Quick Replies

Auto-process support requests

It's one thing to answer a customer question, it's another thing to actually do something for them. Automate account upgrades, cancellations, handoffs, and CRM logging with one AI employee.

AUTOMATE

Account Updates

Order Status

Resolution

After Magical, all I need to do is only type a keyword and voila, magic happens!

Georgina M

Customer Support @ iHerb

Magical makes it so much more efficient and productive not having to take your hands off the keyboard to click around.

Jessie R.

Customer Support @ TheRealReal

I love using Magical... it lets me keep track of my shortcuts, and it lets me constantly curate, update, and delete shortcuts.

Jordan B.

Customer Support @ GoodNotes

Works with
your customer support web tools

Your next best hire isn't human

Frequently asked questions

Is Magical a type of customer support automation software?

Magical is a type of customer support automation software that helps customer support experts automate repetitive tasks in their everyday workflows. Specifically, it can help you automate not only customer conversations, but the processing of customer requests like account upgrades, downgrades, refunds, and more.

How do you set up Magical for customer support?

Magical just works, with no integrations required for your favorite CRM or customer support tools. Within minutes, you’ll be able to set up some simple customer support automations and save your most-frequently used templates within the app. No technical expertise, coding skills, or magic wands required. Book a demo with the Magical automation experts to get started.

What should a customer support person automate first using Magical?

The first thing most customer support experts automate using Magical is having to type out their most common conversation with customers. Depending on your business, this might be a common question you get about your product, a response to a billing question, or a step-by-step guide to help them troubleshoot something. You might already have these set up as a macro within a customer support platform (such as Zendesk)—but Magical makes it easier to customize, edit, share, and call up your templates anywhere in a web browser. In Magical, these are called templates. And not only do they let you use rich media and formatting, they also come equipped with info placeholders so you can instantly personalize your templates with details like the first name of the customer you’re messaging or their ticket number.

Does Magical work with my existing customer support tools?

Magical is an ambient automation app, which means it works alongside all other customer service tools. This includes popular apps such as Gmail, Zendesk, Intercom, Freshdesk, Help Scout, Jira, LiveChat, Sprout Social, HubSpot, Hootsuite, Desk.com, and more. Not only can you use Magical within each of these different customer service tools, you can also use it to automatically transfer data (like customer details) between them.