Do you work in sales, recruitment, or customer service? If so, your daily tasks are probably pretty content-heavy. Whether you’re sending out endless emails, updating your recruitment strategy, or engaging with your customers on social media, all that writing can be exhausting and time-consuming. But what if you could automate some—or most—of it?
Fortunately, the next generation of AI text generators are here to streamline and simplify your writing. While none of them will produce content that is 100% accurate 100% of the time, it’s seriously impressive how often the best ones get it right.
To help you out, we reviewed the 8 best AI text generator tools of 2023, which include:
- Magical: The best free AI text generator for writing emails and personalized messages.
- Jasper: Perfect for writing marketing copy and SEO-optimized content.
- Compose: Your personal helper for when you need to brainstorm ideas or respond to emails.
- ChatGPT: The viral sensation that has dozens of use cases.
- Lavender: Crafts personalized outreach messages.
- Writersonic: An affordable, multi-purpose AI text generator.
- Rytr: Effortlessly generates text and image content for different needs.
- ParagraphAI: Write content in over 30 languages—for free.
Read on to learn more about each tool.
But first, what is an AI text generator?
An AI text generator is software that does work that many people thought would always need to be done by a human being: it produces written copy using AI. While early examples of AI text generators wrote copy that was rigid and awkward, new iterations are increasingly more accurate, both grammatically and also (to some extent) factually, and more fluid and creative, too.
(Just a warning here: while they’re factually better than they once were, they’re still prone to inaccuracies because of how large language models produce text.)
AI text generators can be used for website and social media copy, writing blog posts, reports, article content, and even poetry and prose. (Interestingly, Seth Perlow, an English lecturer at the University of Georgetown, wonders if this is simply because poetry (especially poor poetry) has always been a little algorithmic.)
It’s worth noting that AI-generated content—whether a Facebook post or an experimental haiku—should be read with human eyes. It’s not entirely foolproof. Not yet, anyway. But AI content can help you save tons of time, dislodge writer’s block, and produce SEO-optimized copy.
The best AI text generators right now
So, which AI text generators cut the mustard? Which ones are likely to help you produce great content, work more efficiently, and preserve your sanity? Here’s where you can start.
Best for: Generating emails and messages using AI Assist.
Pros: Totally free, zero setup involved, and easy to use.
Cons: Magical only works on your browser.
Magical is an AI-powered task automation tool that is totally free to use. It has several features that are designed to save you time, including personalized text expansion, data entry automation, and (you guessed it!) AI writing assistance.
One of the best things about Magical is that it works where you do, seamlessly integrating with your workflows whether you’re on email, social media, a website, or elsewhere. We designed Magical AI Assist specifically to transform the way you work on email platforms, social media, websites and web apps, etc.
Powered by OpenAI, the same engine that drives ChatGPT, AI Assist lets you generate text and customize your messages while you work. You can use it to reach out to new LinkedIn prospects or draft follow-up emails in just a few seconds.
Magical is completely free to use, and it requires zero setup. Simply add it to Chrome.
2. Jasper (formerly Jarvis)
Best for: Generating strong marketing copy.
Pros: Versatile, high-quality content.
Cons: Jasper is on the pricey side.
Jasper is regularly hailed as one of the very best AI text generators out there, so it’s definitely earned its place on our list. Whether you’re writing social media posts, blogs, sales emails, advertising copy, or more detailed articles and reports, Jasper has you covered.
Jasper also relies on OpenAI’s GPT engine, but its interface is a lot more user-friendly. In fact, it’s just brilliant to use. It also comes with built-in tools and features to help you optimize content for SEO (which is great, since having your content appear on anything beyond the first page of a Google search simply isn’t an option). Jasper has also integrated Grammarly into all its documents, helping you produce error-free content more easily.
Jasper’s Starter plan comes in at $40/month, and will give you 35,000 words a month. To up this to 100,000 words, you’ll have to opt for the Boss Mode plan, which will set you back $82/month. These prices make Jasper one of the priciest AI text generators on the market. But if you’re serious about saving time and getting great results, it’s a worthwhile investment.
Best for: Speedy brainstorming suggestions.
Pros: Free, with a useful Smart Reply feature.
Cons: Restricted in terms of platform functionality—some features only work on Gmail and Google Docs.
Sometimes the hardest part of the writing process is coming up with what to say in the first place. Writer’s block is a pain. How do you turn that blinking cursor into words? This is where Compose.ai steps in. It has excellent brainstorming abilities, which can be great for sales, marketing, and customer support teams who are battling to figure out what to say.
Compose.ai is also an AI-powered copywriting tool, however, and once you’ve settled on an idea, it can help you write anything from product descriptions to full blog posts, too. We found its Smart Reply feature especially useful—it’s an AI version of Gmail’s smart reply functionality, and consistently offers correct responses.
Compose.ai is a free Chrome plugin, but there is a premium version with some advanced features. You’ll have to contact the team for a quote.
Best for: A large variety of use cases.
Pros: Totally free to use.
Cons: Might not produce technically correct content.
If you’ve only heard of one AI text generator, you’ve probably heard of this one. ChatGPT took the world by storm in November 2022—within five days of its launch, it had over a million users. Today, that number is over 100 million. 😳 ChatGPT became known for its easy, interactive interface, and for its ability to answer virtually any question you can think of, including requests to generate fairly substantial content.
ChatGPT allows you to pick out templates from its community library, which helps you get what you’re looking for, whether that’s blog post outlines, social media posts, or FAQs on a particular topic. You can use ChatGPT prompts to perform really diverse tasks. Lots of other AI writing tools are now using ChatGPT's API to deliver similar capabilities.
ChatGPT has some limitations, however. Spelling and grammar errors do creep in from time to time—and some information, while technically accurate, might not be correct in context. Be sure to double-check anything that seems a little fishy to you. The platform can also be quite slow sometimes—the cost of being a viral phenomenon! (Fortunately, there are faster ChatGPT alternatives.)
For now, most of what ChatGPT is capable of is available for free, but if you want more reliability, you can upgrade to ChatGPT Plus for just $20/month.
Best for: Job seekers—it’s free.
Pros: Especially great for sales specialists.
Cons: Caters almost exclusively for sales specialists.
Lavender advertises itself as the number one AI sales email coach. It’s all about helping you write better sales emails faster to receive more positive replies. And, while it does this well, it’s tailored for sales and personalized outreach.
If you work in sales and are looking for an AI email writing tool to save you time, or if you’re looking to send recruiters customized outreach messages, it’s a great option. But it’s underwhelming if you have different writing needs, such as writing long-form content.
Lavender’s multi-prompt AI writer allows you to input up to three prompts, helping you tailor the app’s output to your needs. Its Recipient Insights functionality compiles info on your recipient from LinkedIn, Twitter and so on, so you can craft well-researched messages. The final result is also mobile-friendly, since Lavender claims that 80% of emails are read on the run.
Lavender Basic is free, but only gives you five emails/month. Lavender Individual Pro comes with a seven-day free trial, after which it costs $29/month, and Lavender Enterprise costs $49/user/month. Lavender is always free for job seekers, so if you’re on the hunt for new work, this is the tool you should be using to get your cold emails just right.
Best for: Saving costs while producing great content.
Pros: Affordable, great editing functionality.
Cons: Content can be a little repetitive.
If you’re willing to spend some money, but you’re not looking to blow your whole marketing budget, Writersonic is one of the most affordable AI text generators out there. It’s designed to deliver great content quickly, whether you’re looking for sales copy, social media posts, essays, or even e-books.
What’s more, Writersonic isn’t just a content generator, but also a really snappy editor. It comes with built-in AI-powered editing tools that really help to make your writing sound slick and polished. We also love that it pays attention to your formatting requirements, including getting the styling of your headings, subheadings, and bullets just right.
Writesonic comes with a free trial that gives you 10,000 words for one user. Its Long-form tier works on a sliding scale, starting at just $12.67/month for 60,000 words for one user, all the way up to $666/month for 4 million words for 15 users. (OK, so that final tier is pricey, but it comes with a really generous offering!)
Best for: All-in-one content generation.
Pros: Powerful and affordable, and comes with an AI image generator.
Cons: Interface could be more user-friendly.
Academics, entrepreneurs, and copywriters all stand by Rytr, as do some pretty big corporates. It has a strong understanding of how language models work, and creates plagiarism-free content in no time at all.
Rytr is also designed to consider jargon, societal norms, cultural references, and the latest trends, so that your writing sounds relevant and current. Just enter a few words to guide it, and it’ll get the tone just right. We especially loved its Chrome extension (we’re fans of that sort of thing), as it makes creating content on different platforms super simple.
Oh, and it comes with an AI image generator, too!
Rytr has a forever free tier that gives you 10,000 words/month. Its Saver plan will set you back just $9/month (or $90/year) and its Unlimited plan is $29/month (or $290/year).
Best for: Free, multilingual content.
Pros: Strong multilingual component.
Cons: Some elements are still in development.
While there are several AI text generators that provide content in different languages, ParagraphAI is unique in offering over 30 languages for free. If you’re not only a writer, but a translator too, or if your company works in multiple locations, this tool could be nothing short of life-saving.
ParagraphAI’s engineers hail from MIT, Meta, and OpenAI, so they really know what they’re doing. It lives up to its promise that it offers an AI writing assistant that is designed for everyone, since its options are flexible and scalable. Its text output is exceptionally high quality and SEO-friendly.
ParagraphAI has a Free Forever plan that gives you up to 5,000 words/day. Its Student plan costs $9.99/month, and its Individual Pro User costs $29.99/month. A larger team-specific tier is currently being developed.
Which AI text generator is right for you?
Well, it really depends on your needs. Are you looking to automate regular writing tasks across multiple platforms? Then Magical is likely the right solution for you (and you can download it for free). If you’ve got longer copywriting requirements, then we’d opt for Jasper or Writesonic. And Lavender gets the award for being the best sales writing tool.
There are other options out there, too—our list of the top AI writing tools reviews a few more.
Ultimately, we recommend deciding on your specific AI text generation needs and going from there. You’ve got this. 🦾