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9 Sales Introduction Email Templates Ready to Personalize

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Looking to pull some new business in through email? ’Course you are! It’s why you’re searching for sales introduction email templates. Our advice? Go for it—it’s a great idea, and the numbers support your choice.

According to projections, more than half of the world’s population will use email by 2025. And CampaignMonitor’s research found that, for every dollar spent, email brings in an average ROI of $42. In other words, email is the perfect channel for sales outreach.

Need some inspiration for putting your own sales introduction email together? We’ve got you covered with nine templates for different situations. 

How do you introduce yourself in sales?

In sales, sending an introduction email is a great way to make yourself known to potential customers—as many as 80% of customers prefer it when sales reps contact them by email. If you think about it, it makes sense, because email is the least invasive channel for contacting people (compared to, say, social media or cold calling).

How do you write an introductory email for sales?

If you’re planning to pen down an introductory email for sales, you’ll want to cover the following at a minimum:

  • Why you’re reaching out. What product/service are you pitching? And why should the recipient be interested in it? What problem of theirs does it solve?
  • Why you’re credible. Throw in some trust elements to establish credibility, like data from your original research, a mention of how you helped a similar company out, or details of your team’s expertise or your product’s exceptional performance.
  • The next steps. If the recipient is interested in your pitch, what action should they take? Should they reply to your email, or follow your Calendly link to schedule a demo? Make sure you end your sales email introduction with a clear call to action. 

Read more: Looking for more useful tips? In previous posts, we’ve explored the best cold email subject lines and put together a handy collection of cold email templates.

9 different sales introduction email templates

There are quite a few different approaches you can take with your sales introduction email. Here are a few examples to give you some inspiration.

For cold pitching your product


For your service

For customers relying on your competitors

Lead with free stuff

Be helpful

Ready to bring new business in?

Used right, email can be a very effective channel for bringing in new customers and growing your business. We hope you found our sales introduction email template collection helpful—feel free to use any of them if you need to! But, where you can, it’s a good idea to personalize your messages and customize them to your business. Good luck 😎

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