Connect Livechat to Google Analytics like Magic
How to Use Magical to Transfer Data from Livechat to Google Analytics
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Transfer Data from Livechat to Google Analytics: A Step-by-Step Guide
With Magical, you can transfer data from Livechat to Google Analytics in seconds – no complex integrations or code required. In this post, we'll discuss what Magical is, how to install it, and how to use Magical to transfer data from Livechat to Google Analytics, helping you streamline your customer interaction data analysis.
More Livechat integrations with Magical
What Livechat data can you transfer
Magical enables you to transfer a wide array of data from Livechat to Google Analytics. Here are some examples of the information you can extract:
Visitor Name
Chat Duration
Visitor Location
Chat Transcript
And move more types of information by creating your own custom labels.
How to Transfer data from Livechat to Google Analytics using Magical?
Now that you have the Magical Chrome extension installed, let's discuss how to transfer data from Livechat to Google Analytics for more efficient data analysis. Follow these steps:
Sign in to your Livechat account and open the chat containing the data you want to transfer, such as visitor information and chat details.
In Livechat, label the information you want to transfer with Magical, like Visitor Name, Chat Duration, or Visitor Location.
Sign in to your Google Analytics account and open the report where you want to add the Livechat data.
Type "//" in an empty field and select the information you want to transfer from Livechat such as Visitor Name, Chat Transcript, etc.
The next time you fill out a report, Magical will automatically transfer all the fields into the form with one click.
About Livechat and Google Analytics
Quick and efficient data analysis is crucial to understanding your customer interactions. Livechat is a powerful customer communication platform and Google Analytics is a robust data analysis tool. Combining the capabilities of these two platforms can significantly enhance your data analysis efforts. By leveraging Magical, you can easily move information from Livechat to Google Analytics, allowing you to focus on understanding your customer interactions and improving customer satisfaction.
Other ways to connect LiveChat and Google Analytics
Using Zapier
Zapier provides a seamless connection between Livechat and Google Analytics, allowing for automatic data transfer between the two platforms without the need for coding. This integration offers a variety of triggers and actions, enabling you to automate workflows and save time
Using an API
An additional approach to integrate Livechat and Google Analytics is by directly utilizing their APIs. By integrating both APIs, you empower your team with real-time customer insights, fostering improved communication and a superior customer experience. To employ this method, refer to their respective API documentation.
Common Questions
WHAT IS MAGICAL
Magical is an agentic AI platform that deploys AI Employees to handle complex, end-to-end workflows across your systems—without APIs, integrations, or engineering lift. Instead of simple data extraction, Magical’s AI understands your workflows, navigates interfaces, makes decisions, and completes tasks just like a trained team member would.
Whether it’s moving data between applications, verifying information, completing multi-step processes, or monitoring queues, Magical automates work reliably and transparently. You can watch every click, see every decision, and trust that your AI Employees are completing work with accuracy, speed, and full auditability.
HOW TO INSTALL MAGICAL
The first step is to book a demo. Our team will walk you through how Magical’s AI Employees work, what’s possible for your organization, and where automation can have the biggest impact.
After the demo, you’ll be paired with a dedicated AI Deployment Engineer who will guide you through setting up your first automation. Most teams go live in about a week—no integrations, no IT lift, and no lengthy configuration. Just a clear workflow, a quick build, and your first AI Employee up and running.


