Connect Productboard to Slack like Magic
How to Use Magical to Transfer Data from Productboard to Slack
Connect your apps with ease


Transfer Data from Productboard to Slack: A Step-by-Step Guide
With Magical, you can transfer data from Productboard to Slack in seconds – no complex integrations or code required. In this post, we'll discuss what Magical is, how to install it, and how to use Magical to transfer data from Productboard to Slack, helping you streamline your product management processes and enhance team communication.
More Productboard integrations with Magical
What Productboard data can you transfer
Magical enables you to transfer a wide array of data from Productboard to Slack. Here are some examples of the information you can extract:
Feature Name
Feature Status
Assigned To
Due Date
And move more types of information by creating your own custom labels.
How to Transfer data from Productboard to Slack using Magical?
Now that you have the Magical Chrome extension installed, let's discuss how to transfer data from Productboard to Slack for more efficient product management. Follow these steps:
Sign in to your Productboard account and open the feature containing the data you want to transfer, such as feature name, status, assignee, and due date.
In Productboard, label the information you want to transfer with Magical, like Feature Name, Status, Assigned To, or Due Date.
Sign in to your Slack account and open the channel where you want to add the Productboard data.
Type "//" in the message box and select the information you want to transfer from Productboard such as Feature Name, Status, etc.
The next time you share a feature update, Magical will automatically transfer all the fields into the message with one click.
About Productboard and Slack
Efficient communication and product management are crucial to the success of any project. Productboard is a comprehensive product management platform and Slack is a robust team communication tool. Combining the capabilities of these two platforms can significantly enhance your product management efforts. By leveraging Magical, you can easily move information from Productboard to Slack, allowing you to focus on managing your product and improving team communication.
Other ways to connect Productboard and Slack
Using Zapier
Zapier provides a seamless connection between Productboard and Slack, allowing for automatic data transfer between the two platforms without the need for coding. This integration offers a variety of triggers and actions, enabling you to automate workflows and save time
Using an API
An additional approach to integrate Productboard and Slack is by directly utilizing their APIs. By integrating both APIs, you empower product and communication teams with real-time feature insights, fostering improved communication and a superior product management experience. To employ this method, refer to their respective API documentation.
Common Questions
WHAT IS MAGICAL
Magical is an agentic AI platform that deploys AI Employees to handle complex, end-to-end workflows across your systems—without APIs, integrations, or engineering lift. Instead of simple data extraction, Magical’s AI understands your workflows, navigates interfaces, makes decisions, and completes tasks just like a trained team member would.
Whether it’s moving data between applications, verifying information, completing multi-step processes, or monitoring queues, Magical automates work reliably and transparently. You can watch every click, see every decision, and trust that your AI Employees are completing work with accuracy, speed, and full auditability.
HOW TO INSTALL MAGICAL
The first step is to book a demo. Our team will walk you through how Magical’s AI Employees work, what’s possible for your organization, and where automation can have the biggest impact.
After the demo, you’ll be paired with a dedicated AI Deployment Engineer who will guide you through setting up your first automation. Most teams go live in about a week—no integrations, no IT lift, and no lengthy configuration. Just a clear workflow, a quick build, and your first AI Employee up and running.



