Connect Drift to Marketo like Magic
How to Use Magical to Transfer Data from Drift to Marketo
Connect your apps with ease
Transfer Data from Drift to Marketo: A Step-by-Step Guide
With Magical, you can transfer data from Drift to Marketo in seconds – no complex integrations or code required. In this post, we'll discuss what Magical is, how to install it, and how to use Magical to transfer data from Drift to Marketo, helping you streamline your marketing processes and enhance your customer engagement.
More Drift integrations with Magical
What Drift data can you transfer
Magical enables you to transfer a wide array of data from Drift to Marketo. Here are some examples of the information you can extract:
First Name
Last Name
Company
And move more types of information by creating your own custom labels.
How to Transfer data from Drift to Marketo using Magical?
Now that you have the Magical Chrome extension installed, let's discuss how to transfer data from Drift to Marketo for more efficient marketing automation. Follow these steps:
Sign in to your Drift account and open the conversation containing the data you want to transfer, such as visitor information and conversation details.
In Drift, label the information you want to transfer with Magical, like Visitor Name, Email Address, or Conversation Details.
Sign in to your Marketo account and open the record where you want to add the Drift data.
Type "//" in an empty field and select the information you want to transfer from Drift such as Visitor Name, Company Name, etc.
The next time you fill out a record, Magical will automatically transfer all the fields into the form with one click.
About Drift and Marketo
Swift and efficient data transfer in marketing automation is crucial to maintaining customer engagement. Drift is a powerful conversational marketing platform and Marketo is a robust marketing automation solution. Combining the capabilities of these two platforms can significantly enhance your marketing efforts. By leveraging Magical, you can easily move information from Drift to Marketo, allowing you to focus on creating personalized customer experiences.
Other ways to connect Drift and Marketo
Using Zapier
Zapier provides a seamless connection between Drift and Marketo, allowing for automatic data transfer between the two platforms without the need for coding. This integration offers a variety of triggers and actions, enabling you to automate workflows and save time
Using an API
An additional approach to integrate Drift and Marketo is by directly utilizing their APIs. By integrating both APIs, you empower marketing teams with real-time customer insights, fostering improved communication and a superior customer experience. To employ this method, refer to their respective API documentation.
Common Questions
WHAT IS MAGICAL
Magical is an agentic AI platform that deploys AI Employees to handle complex, end-to-end workflows across your systems—without APIs, integrations, or engineering lift. Instead of simple data extraction, Magical’s AI understands your workflows, navigates interfaces, makes decisions, and completes tasks just like a trained team member would.
Whether it’s moving data between applications, verifying information, completing multi-step processes, or monitoring queues, Magical automates work reliably and transparently. You can watch every click, see every decision, and trust that your AI Employees are completing work with accuracy, speed, and full auditability.
HOW TO INSTALL MAGICAL
The first step is to book a demo. Our team will walk you through how Magical’s AI Employees work, what’s possible for your organization, and where automation can have the biggest impact.
After the demo, you’ll be paired with a dedicated AI Deployment Engineer who will guide you through setting up your first automation. Most teams go live in about a week—no integrations, no IT lift, and no lengthy configuration. Just a clear workflow, a quick build, and your first AI Employee up and running.
