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Connect Drift to Marketo like Magic

How to Use Magical to Transfer Data from Drift to Marketo
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Transfer Data from Drift to Marketo: A Step-by-Step Guide

With Magical, you can transfer data from Drift to Marketo in seconds – no complex integrations or code required. In this post, we'll discuss what Magical is, how to install it, and how to use Magical to transfer data from Drift to Marketo, helping you streamline your marketing processes and enhance your customer engagement.

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What Drift data can you transfer

Magical enables you to transfer a wide array of data from Drift to Marketo. Here are some examples of the information you can extract:

First Name
Last Name
And move more types of information by creating your own custom labels.

How to Transfer data from Drift to Marketo using Magical?

Now that you have the Magical Chrome extension installed, let's discuss how to transfer data from Drift to Marketo for more efficient marketing automation. Follow these steps:

  1. Sign in to your Drift account and open the conversation containing the data you want to transfer, such as visitor information and conversation details.
  2. In Drift, label the information you want to transfer with Magical, like Visitor Name, Email Address, or Conversation Details.
  3. Sign in to your Marketo account and open the record where you want to add the Drift data.
  4. Type "//" in an empty field and select the information you want to transfer from Drift such as Visitor Name, Company Name, etc.
  5. The next time you fill out a record, Magical will automatically transfer all the fields into the form with one click.

About Drift and Marketo

Swift and efficient data transfer in marketing automation is crucial to maintaining customer engagement. Drift is a powerful conversational marketing platform and Marketo is a robust marketing automation solution. Combining the capabilities of these two platforms can significantly enhance your marketing efforts. By leveraging Magical, you can easily move information from Drift to Marketo, allowing you to focus on creating personalized customer experiences.

Other ways to connect Drift and Marketo

Using Zapier

Zapier provides a seamless connection between Drift and Marketo, allowing for automatic data transfer between the two platforms without the need for coding. This integration offers a variety of triggers and actions, enabling you to automate workflows and save time

Using an API

An additional approach to integrate Drift and Marketo is by directly utilizing their APIs. By integrating both APIs, you empower marketing teams with real-time customer insights, fostering improved communication and a superior customer experience. To employ this method, refer to their respective API documentation.

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Common questions


Magical is a chrome extension that allows users to extract information from any website without complex integrations or APIs. You can run it on Drift and transfer data directly to Marketo. The extension is designed to simplify the process of data collection by automating the extraction of information from Drift. Magical is free, easy to use, and it can save you a lot of time and effort.


To start using GetMagical, you need to install the chrome extension. Click the button below to install, or follow the steps to download directly from the Chrome web store.

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