LinkedIn automation tools are booming as sales teams, marketers, and recruiters look to get an edge over their competitors using the world’s largest professional network.
But what is a LinkedIn automation tool, exactly?
A LinkedIn automation tool is a piece of third-party software, an app, or a browser extension that helps you automate tasks on LinkedIn that you’d otherwise do manually.
If you’re doing lead generation or sales outreach on LinkedIn, a LinkedIn automation tool can help reduce the manual workload significantly. Imagine if you could automatically respond to connection requests, send personalized messages to prospects at scale, or complete follow-up messages fast. This is how a LinkedIn automation tool helps you.
The benefits are clear. LinkedIn automation tools help you to:
- Connect and communicate with more people in a shorter amount of time
- Complete and manage lead gen, prospecting, sales outreach, marketing or recruitment campaigns
- Gather data and gain insights into your strategies
- Integrate various strategies, tools and campaigns
Best of all, most of these tools are cloud-based. This means they’re regularly updated with rich new features to deliver the best possible user experience.
As an automation tool ourselves, we love helping people get through repetitive work faster so they can get back to the important stuff. So we’ve compiled a list of LinkedIn automation tools (in addition to our own of course) you can use to automate your work on LinkedIn.
The best LinkedIn automation tools
If you’re not using Magical already, here’s a glimpse of what we do. Magical helps make your LinkedIn sales, recruitment, and marketing tasks disappear. Like… magic. 🪄
Firstly, with Magical, you’ll never have to type the same thing over and over again. Instead, you can refine your best-performing LinkedIn messages, add variables for personalization, and save your messaging templates as easy-to-access shortcuts.
Simply type // and choose the message you want to send on LinkedIn. Magical will automatically fill variables with key info like the recipient’s name and company.
Magical is a tool that helps you move data across your websites and apps, with no need to do any tricky integrations. You can power up your lead generation by auto-populating spreadsheets from LinkedIn in seconds.
And beyond filling spreadsheets and sending personalized messages at scale, Magical allows you to effortlessly update your databases and forms (like your ATS or CRM). Imagine you have a load of LinkedIn profiles open in tabs and want to add a new prospect to Salesforce, for example. Simply hit // in the first form field and Magical will auto-populate your fields.
To start using Magical today, simply add it to Chrome for free.
OK, now, let’s take a closer look at a few other LinkedIn automation tools:
Expandi is a powerful LinkedIn automation tool that helps you quickly set up lead generation campaigns, connect with more people, create and send personalized messages, and fine-tune how you target your marketing or lead generation campaigns on LinkedIn. It’s pretty easy to configure and control.
Expandi is also designed to comply with LinkedIn’s fair usage rules by capping the number of connection requests you send out.
Note: If you’re wondering, “does LinkedIn allow automation?,” the answer is technically… no. But being careful with your automation tool means you won’t get suspended when automating parts of your LinkedIn activity.
Although it’s not a LinkedIn-specific automation tool, SocialPilot is a social media marketing management platform that integrates perfectly with LinkedIn. SocialPilot helps you to schedule posts and get data on how your content performs in users’ LinkedIn feeds. And you can run a complete audit of your LinkedIn company profile and optimize it, too.
4. LinkedIn Sales Navigator
LinkedIn Sales Navigator is LinkedIn’s own sales tool. If you already know your way around LinkedIn pretty well and you’re looking for access to advanced features, then this is the tool for you. It’s beneficial for lead generation as it customizes lead suggestions. But it also has a few automation features that you might find handy, such as automatically saving lead details and alerting you if this information changes.
LinkedIn Sales Navigator works particularly well if you combine it with a dedicated automation tool, like some of the others we’ve listed here.
LinkedHelper automates several everyday LinkedIn tasks, such as endorsing contacts, sending connection requests and messages, and managing your mailing lists. It also has several helpful automation features, such as an autoresponder, which automatically follows up with leads, and a LinkedIn Group messaging feature to target specific group members.
Zopto is a LinkedIn automation tool that is specifically designed to boost lead generation results and increase the number of qualified leads you get through LinkedIn. It helps you to set up lead generation campaigns, send out communications, and gather insightful statistics quickly and easily.
Dux-Soup is designed to help you to find more qualified leads, nurture your leads more effectively, and move them towards conversion with automated messaging. This tool has a strong focus on engagement, and strives to make its automated messages and replies sound and look as human as possible.
(Personalizing your correspondence is one of the top tips we can give you in automating your content.)
If you’re looking at different LinkedIn lead generation tools, PhantomBuster is one to consider. It helps you to schedule tasks, send messages, and generate more leads. While it integrates well with LinkedIn through LinkedIn Sales Navigator, it also works with other social media channels such as Instagram and Twitter.
Phantombuster’s most useful automation features are its network booster, which automates invitations and connection requests, and its profile scraper, which helps you get data from curated lists of LinkedIn profiles.
If your main goal is to drive engagement, take a look at Lempod. Lempod understands that high-engagement posts pop up in more people’s feeds, and has therefore been designed to help you find and join pods in your industry.
Everytime you put up a post, members in your pod automatically like and comment on your post. Lempod manages this process tightly to ensure that its pods still meet LinkedIn’s standards.
10. Meet Alfred
Meet Alfred is all about streamlining and simplifying your outreach campaigns. Its customizable template library has over 600 examples that you can apply across multiple channels, including LinkedIn, email and other social media platforms. It also has a built-in LinkedIn CRM system that helps you manage your contacts easily.
Dripify uses advanced algorithms to help you create sales funnels quickly and easily. Simply import leads from your CSV files, build a sequence for your leads and prospects, and automate time intervals and triggers. By managing these processes for you, Dripify helps you to generate leads and convert them to prospects and customers.
While some of the LinkedIn automation tools we’ve listed above work well with others, some work best on their own. All of them, however, work seamlessly with Magical.
Magical moves data across your websites and apps, making mundane tasks like typing repeat messages, managing databases, or filling sheets and forms quick and painless. Try Magical today and find out how it streamlines your LinkedIn tasks and boosts productivity.