Picture this. A customer is shopping in your online store. They’ve filled up their cart, added their billing and shipping details, and inserted their card information. They hit the “place my order” button, their card gets charged, and they head over to their email to pick up their confirmation email. Except, it never comes in. 😳

This scenario is a nightmare for the customer, but it’s no fun for your customer support team either, who are likely to have a confused and irate customer at the end of the line any minute. To avoid putting anyone through this ordeal, make sure that you’ve properly automated your confirmation emails and that you’re using the right email confirmation templates every time. 

We’re here to help.

What are confirmation emails?

Confirmation emails are used to acknowledge that a particular action—like a transaction or reservation—has been successful. Here are some examples of confirmation emails:

• To confirm your booking for a hotel or other form of accommodation
• To confirm that your order has been placed
• To confirm that your refund has been processed

Why use an automated confirmation email?

Confirmation emails are useful to your customers and they’re excellent for generating engagement. By sending confirmation emails, customers know that you’re actually processing their transaction and they won’t have any doubts like, “Did my order go through? My card’s been charged, but I’m not sure.”

According to Omnisend’s marketing automation statistics, order confirmation emails have the highest open and click-through rates. These stats suggest that customers really value these sorts of messages.

Automating this process means that it happens on its own, without your involvement. This is music to the ears of your customer service team, who, rather than sending confirmation emails themselves, can focus on other important tasks that have to be completed in person. But any automated process requires templates first.

What should you include in order confirmation emails?

If you’re writing a confirmation email specifically for an order/purchase, there are some key details you’ll want your template to include:

• The order number/ID. This will help your customer track their order and guide your support team if your customer needs help with their transaction.
• Shipping address. Verify the customer’s shipping address—this might be different from their billing address.
• Shipping method and estimated delivery time. How many business days should the customer expect their order in? Is there a specific courier they should look out for? Give them as much relevant information as possible.
• Your business’s contact information. In case your customer needs to get in touch.
• Order summary. Including details about the items purchased and their respective quantities, SKU, price, color, etc. If there’s a tracking link, include that too.
• Cost breakdown. Make sure your customers know exactly how they’re being billed. Include a breakdown of all the costs, including shipping, VAT, the items’ cost, and any other additional fees. 

12 different email confirmation templates

Depending on the type of business you run, you’ll probably benefit from a combination of different confirmation messages. We hope you’ll find at least a few of these email confirmation templates useful.

Order confirmation email templates

Since order confirmation emails receive high open rates, make sure they reflect a positive image of your brand—use high-quality designs and concise copy.

Here are some sample order confirmation email templates to get you started:

If your customer orders a digital asset, you’ll want to use an email confirmation message like:

Shipping confirmation email templates

Has your customer’s order been shipped? Let them know with a quick email.

Booking confirmation email templates

Does your business let customers make bookings and reservations? If so, you’ll want to use an email confirmation message like:

Subscription confirmation email templates

Selling subscriptions for a course, membership, SaaS, newsletter, or something else? Here are some confirmation emails to consider (tweak them to your liking!):

Registration confirmation email templates

Registration confirmation emails let people know that they’ve successfully signed up or registered for something, like an event, webinar, or service. Here are some registration email confirmation templates to give you some inspiration:

Refund confirmation email templates

Processing a refund request? Let customers know that you’ve taken care of it. 

Don’t hold back on sending email confirmation messages

Spamming your customers with endless emails is one of the worst things you can do as a business. But if there’s one type of email that you should send in every (relevant) scenario, it’s an order confirmation email. 

They’re “triggered” emails in response to a customer’s transaction, so people already know to expect them—and since they contain such valuable info, they’re happy to engage with them. So, for any touchpoints that involve transactions with your customers, consider including an automated email confirmation.

We hope our templates gave you some inspiration for the different types of confirmation emails you can use. And while you’re welcome to use our templates as-is, don’t limit yourself! Let your brand voice and colors show where you can, and don’t be afraid to add a personal touch to your email copy. 

Still sending manual email confirmations?

No worries—Magical makes it easy to send these email confirmation templates anywhere in your browser. You can trigger these templates on any website or web app by simply typing in a shortcut trigger that you choose for each template (e.g., -conf5) or clicking on the app. 

Then—the magic happens. ✨

Magical will automatically plug in the details from your open tabs to personalize each message for each customer. It’s a great middle ground between a fully automated trigger email, and having to manually type out each message by hand or painstakingly copy and paste.