Do you love using Clay but want to keep your options open for alternatives? This article is for you because we're peeling back the curtain on the best Clay alternatives. We'll dive into why you might pivot from Clay and what features make a great substitute.
We'll also discuss the features of the best Clay alternatives so by the end you'll be in a great position to make an informed decision.
What is Clay?
I mean other than a building material, Clay is a powerful tool in the digital marketing toolbox. Clay excels in outreach efforts, perfectly suited for outbound initiatives. It enables detailed tasks and creates lasting impacts in the digital realm.
The Unique Features of Clay
Clay allows for the combination of over 50 data sources, web scraping, and AI messaging to enrich data and automate outbound marketing efforts on a large scale. Some other features of Clay include:
Chrome Extension for Lead Generation: Through Clay’s Chrome extension, users can extract leads from any website, instantly creating lists with names, companies, and contact information.
Seamless Integration with HubSpot: Users can create lists using information already available in their HubSpot, facilitating efficient lead management.
Extensive Integrations for Data Enrichment: The platform supports over 50 integrations, enabling users to find comprehensive data and enrich their contact lists further.
Automated Search and Data Enrichment: Clay automates the process of Googling, enriches data from multiple sources, and helps in identifying relevant keywords, all within a single platform.
Access to Unique Data: It provides access to data that might not be available elsewhere, allowing users to combine it with their preferred data sources for more effective targeting.
Why Seek Alternatives to Clay?
Looking for alternatives to a tool like Clay can be driven by a variety of factors. While Clay provides a robust suite of features to automate outbound marketing and sales efforts, users might seek alternatives for reasons such as:
Cost
If Clay's pricing model is beyond the budget of small businesses or startups, they might look for more affordable solutions that offer similar functionalities.
Complexity
The depth of features and integrations offered by Clay can be overwhelming for some users. Businesses with simpler needs might prefer a more straightforward tool that's easier to use and implement.
User Duncan points out the following on a G2 review:
Difficult to use and you have to contact support with every query as the Help section is hard to find and not as up-to-date as you need it to be. It also lacks detail on things like Waterfalls for example.
Unless you are way above average in technical skill you'll struggle with Clay as it is now in February 2024. This ain't for amateurs. When you contact support they reply and try to help but it's often confusing. I ended up making my own help document.
Specific Features
While Clay offers a wide range of features, there might be specific functionalities it doesn't cover. Users may need a tool that specializes in a particular aspect of lead generation or data enrichment that Clay does not focus on.
User Evan remarks on G2:
It's an early product with some nooks and crannies that could always be improved - more templates would go a long way. But there's so much value disproportionate to pricing.
I do wish it would flag dupes before I run an enrich but that's on me for missing it too.
HubSpot integration has a few bugs but they're working with me on it.
Integration Compatibility
Clay integrates with over 50 sources, but if a business relies on tools or platforms not supported by Clay, they might look for an alternative that better fits their existing tech stack.
Key Features to Look For in a Clay Alternative
When looking for an alternative to Clay there are several key features that might be considered essential depending on your specific needs. These features include:
1. Data Enrichment and Accuracy
A platform that can provide comprehensive and accurate data enrichment services, ensuring that the contact and company information is up-to-date and reliable.
2. Integration Capabilities
Look for a platform with robust integration options that can seamlessly connect with existing CRM systems (like Salesforce, HubSpot), social media platforms, and other business tools to streamline workflows.
3. Automation and Workflow Management
The ability to automate repetitive tasks such as data entry, lead scoring, and email outreach can significantly improve efficiency. An ideal alternative would offer flexible automation options that can be customized to fit various sales and marketing workflows.
4. Lead Generation and Prospecting Tools
Features that assist in identifying and targeting potential leads are vital. This includes web scraping abilities, lead scoring, and the capacity to segment and manage leads effectively.
5. AI-Powered Insights and Analytics
Advanced analytics and AI-powered insights can help teams make data-driven decisions, predict trends, and better understand their target audience's behavior and preferences.
6. Customizability and Scalability
The platform should be adaptable to a business's changing needs, allowing for customization of features, fields, and functionalities as the business scales.
7. Privacy and Compliance
With increasing concerns about data privacy and regulatory compliance (e.g., GDPR, CCPA), it's important to choose a platform that adheres to legal standards and respects user privacy.
The Best Clay Alternatives for 2024
1. Apollo.io
Known for its comprehensive sales intelligence and engagement platform, Apollo.io offers extensive data enrichment, lead scoring, and automation tools that make it a strong candidate for businesses looking to enhance their sales processes.
As user Nancy notes on G2:
It is a integral platform that allows you to work without the need for a CRM, but when you have a CRM it is also easily integrated, it has become one of my essential tools to lead my team. We can get the cel numbers and mostly are correct. I already have a unlimited email plan, that is so helpful an we can optimize in cost versus other platforms.
2. ZoomInfo
A market leader in B2B contact and company intelligence, ZoomInfo provides powerful search capabilities, advanced segmentation, and automation features that can rival Clay's offerings.
User Ashley says on G2:
I love the Intent feature, and how easy it is to see all the businesses in my terrtory. As well as being able to have decision makers contact information within a few clicks. I use ZoomInfo on a daily basis when it comes to my job. If on the odd chance I have any questions (because the system is so user friendly) their customer support gets back to me in the matter of minutes.
3. Dealfront (Formerly Leadfeeder)
Dealfront specializes in web visitor identification and tracking, offering insights into anonymous website visitors and their behavior, which can be invaluable for B2B companies looking to enhance lead generation efforts.
User Jo shares on G2:
It is relatively easy to set up and gives insight on the leads coming to your website. This information is super useful for coming up with strategies in increasing website visits and ensuring the pages are optimised.
It also helps to map out the user journey and understand user behaviour and to make sure your website is performing thw way it should.It also gives an opportunity to the see the sources of the visit which very useful.
If you have nto used Dealfront not to worry they have very useful to provide all the best ways to get the best out of the tool.
The filters are super handy as you can focus on just one partcluar landing page and add labels so you can classify the information.
There are no costs to add extra users making it very valuable for a team to use.
4. Snov.io
Snov.io offers a wide range of tools for lead generation, including email address finder, email tracking, and email automation, making it a versatile option for outbound marketing campaigns.
User Julian notes on G2:
I am not an extensive Snovio user, but the tool was already really useful to me for prospecting. It is overall easy to use and provides different implementation & integration options. I especially like the LinkedIn extensions, since they help me to find businesses and prospects. The Snovio support have been really helpful and very responsive. I sincerely appreciate that. Overall, I think they are doung a great job.
5. Lusha
Primarily focused on providing accurate contact and company information, Lusha is a popular choice for sales professionals seeking to enrich their lead data for more effective outreach.
As user Christopher shares about Lusha on G2:
Lusha's precision in providing accurate and up-to-date lead data has significantly boosted our outreach success, saving time and resources. The seamless integration with our existing systems has expedited our onboarding process, ensuring a swift and hassle-free experience. The customer support team's responsiveness and expertise have been invaluable, enhancing our overall satisfaction with the platform. Navigating Lusha's user-friendly interface has been a breeze, and we have incorporated it into the daily workflow of our operations, ensuring that our team can maximize the platform's potential with ease.
6. Hunter
Best known for its email finder and verification tools, Hunter.io is a straightforward solution for organizations focusing on email marketing strategies. Hunter.io is most effective when you're looking for someone's email address to do cold prospecting and outreach.
As user Bikash says on G2:
The best thing about Hunter is that it is a complete solution for finding professional email addresses online. The most useful thing is its domain search feature that automatically extracts all the associated professional email addresses in no time. Other than this, it also has a feature to search by name of the professional and the associated company and even displays the validity score in percentage.
7. Outreach
While more focused on sales engagement, Outreach.io offers powerful automation and AI capabilities that can enhance outreach efforts and efficiency. If you're sending a lot of cold emails per day, Outreach can keep up with you.
User Brian shares insight in a G2 review:
Outreach is a great platform that integrates with many other useful tools for a sales organization. It allows for automatic email/call sequences to occur and it is very easy to use platform. I love the simplicity and navigation tools to set up sequences and call steps to properly contact customers and potential customers. I love the notifications as well. This allows me to see who has clicked, replied, and opened the emails to have "warmer" leads than initially expected too. Overall a great tool for a sales organization to have!
Best Practices When Making the Switch Between Platforms
Switching from Clay to an alternative platform for your sales and marketing automation needs involves careful planning and execution to ensure a smooth transition and continued operational efficiency. Here's a few best practices to keep in mind during this process:
Evaluate Your Current and Future Needs
Assess Features: Thoroughly evaluate the features you currently use in Clay and how they align with your business needs. Identify any gaps or additional functionalities you require from an alternative solution.
Future-proofing: Consider not just your current needs but also potential future requirements as your business scales.
Plan for Your Data Migration
Data Audit: Before migrating, audit your existing data within Clay to identify what needs to be transferred to the new platform.
Compatibility Check: Ensure that the data formats in Clay are compatible with the new platform, or plan for any necessary data transformation.
Secure Migration: Plan for a secure migration process to protect sensitive data during the transfer.
Make Sure Everything is Compatible
Assess Integrations: Review the integrations offered by the alternative platform to ensure they cover all the external tools and systems currently in use.
API Support: Check for robust API support that can facilitate custom integrations if needed.
Prepare for Training and Onboarding Your Team
Team Training: Organize comprehensive training sessions for your team on the new platform to ensure smooth adoption.
Resource Allocation: Allocate resources for ongoing support and troubleshooting during the initial phase after switching.
Switching platforms is a significant move that requires careful consideration of how it will impact your sales and marketing operations. By following these best practices, you can ensure a smoother transition that aligns with your business objectives, minimizes disruptions, and leverages the full potential of your new platform.
A Final Word
Finding the best Clay alternative for your sales and marketing automation needs involves a delicate balance of feature comparison, cost assessment, and strategic alignment with your business goals. Each platform offers unique strengths that can empower your go-to-market strategies in different ways.
Remember to make your team a part of your choice since they're the ones who are going to be most affected by your choice. Choose the tool that will work now and a year from now.
