Outbound Squad Cold Email Starter Pack

Jason Bay
Magical for Sales
Share
Jason Bay is Founder & CEO at Outbound Squad™. He’s on a mission to help reps and sales teams turn strangers into paying customers. Try this pack for tried and tested cold emails proven to help salespeople land leads and deals without a warm intro.
What templates are included in this Sales pack?
Cold Email with Case Study Template
Preview template
TRIGGER
;coldemail-casestudy
CONTENT
Subject: wfspan<span class="magical-variable">Case Study Company</span> and <span class="magical-variable">Company Name</span>
Hi <span class="magical-variable">First Name</span>,
<span class="magical-variable">Case Study Name</span> (<span class="magical-variable">Title</span> at <span class="magical-variable">Case Study Company Name</span>) shared with us how they wfspan<span class="magical-variable">Solved problem or accomplished results</span>.
Can I send over the case study?
%my.name%
P.S. <span class="magical-variable">Insert personalization</span>
-- Example --
Subject: GameStop and Kohl’s
Hi Jason,
Mark Patton, VP of Enterprise Architecture at GameStop, shared how they decreased the time it takes to implement a well-defined integration by 83%. Is it okay if I share the case study with you so you can see how?
Kevin
P.S. Your experience at Kohl’s and the killer work you did at Walgreens managing a 250-person team made me think you might find this helpful.
Preview template
TRIGGER
;coldemail-casestudy
CONTENT
Subject: wfspan<span class="magical-variable">Case Study Company</span> and <span class="magical-variable">Company Name</span>
Hi <span class="magical-variable">First Name</span>,
<span class="magical-variable">Case Study Name</span> (<span class="magical-variable">Title</span> at <span class="magical-variable">Case Study Company Name</span>) shared with us how they wfspan<span class="magical-variable">Solved problem or accomplished results</span>.
Can I send over the case study?
%my.name%
P.S. <span class="magical-variable">Insert personalization</span>
-- Example --
Subject: GameStop and Kohl’s
Hi Jason,
Mark Patton, VP of Enterprise Architecture at GameStop, shared how they decreased the time it takes to implement a well-defined integration by 83%. Is it okay if I share the case study with you so you can see how?
Kevin
P.S. Your experience at Kohl’s and the killer work you did at Walgreens managing a 250-person team made me think you might find this helpful.
Cold Lost Deals
Use this email when re-engaging closed/lost deals
Preview template
TRIGGER
/closedlostdeals
CONTENT
Subject: [name of project]
Hi First Name,
Our teams previously connected [timeframe] regarding the priority to [initiative].
[quantified problem].
[similar client] was in a similar situation and used our help to [achieve outcome].
Is this still a priority in [this year]? Or did you find a solve for this?
[your first name]
~~~
Example
Subject: 12% cost-cutting initiative
Hi Scott,
Our teams previously connected last year regarding the priority to cut costs in the contact center by 12%.
60,000 email tickets were coming in every quarter at an estimated $1.3M to handle these tickets and respond accordingly.
ABC COMPANY was in a similar situation and used our help to reduce email volume and cost to serve by 25%+
Is this still a priority in 2023? Or did you find a solve for this?
Jason
Preview template
TRIGGER
/closedlostdeals
CONTENT
Subject: [name of project]
Hi First Name,
Our teams previously connected [timeframe] regarding the priority to [initiative].
[quantified problem].
[similar client] was in a similar situation and used our help to [achieve outcome].
Is this still a priority in [this year]? Or did you find a solve for this?
[your first name]
~~~
Example
Subject: 12% cost-cutting initiative
Hi Scott,
Our teams previously connected last year regarding the priority to cut costs in the contact center by 12%.
60,000 email tickets were coming in every quarter at an estimated $1.3M to handle these tickets and respond accordingly.
ABC COMPANY was in a similar situation and used our help to reduce email volume and cost to serve by 25%+
Is this still a priority in 2023? Or did you find a solve for this?
Jason
Hand Raiser Inbound
The goal of these emails is to invite replies from the prospect to help you focus your time. This is a great way to see how hot an inbound lead is.
Preview template
TRIGGER
/handraiserinbound
CONTENT
Subject: [name of resource]
Hi First Name, saw you [downloaded resource, PDF, etc.].
[personalization]
Usually, when folks like you are browsing through our content…
1) [hot lead -> actively looking at your solution]
2) [luke warm lead -> just browsing through content]
3) [cold lead -> don’t want to be bothered]
Would be great to send more insights your way.
Reply with a number and let me know where you’re at?
Cheers,
[your name]
~~~
Example
Subject: 11 sales plays?
Hi Anne, saw you downloaded the 11 free sales plays from the site.
Hope these come in handy for the three SDRs you’re hiring right now here in the U.S.
Usually, when folks like you are browsing through our content…
1) You’re actively looking for sales training options for the team
2) You’re just binging on the free stuff for now
3) You accidentally downloaded this and don’t want to be bothered
Would be great to send more insights your way.
Reply with a number and let me know where you’re at?
Cheers,
Jason
Preview template
TRIGGER
/handraiserinbound
CONTENT
Subject: [name of resource]
Hi First Name, saw you [downloaded resource, PDF, etc.].
[personalization]
Usually, when folks like you are browsing through our content…
1) [hot lead -> actively looking at your solution]
2) [luke warm lead -> just browsing through content]
3) [cold lead -> don’t want to be bothered]
Would be great to send more insights your way.
Reply with a number and let me know where you’re at?
Cheers,
[your name]
~~~
Example
Subject: 11 sales plays?
Hi Anne, saw you downloaded the 11 free sales plays from the site.
Hope these come in handy for the three SDRs you’re hiring right now here in the U.S.
Usually, when folks like you are browsing through our content…
1) You’re actively looking for sales training options for the team
2) You’re just binging on the free stuff for now
3) You accidentally downloaded this and don’t want to be bothered
Would be great to send more insights your way.
Reply with a number and let me know where you’re at?
Cheers,
Jason
Hand Raiser Video
The goal of these emails is to invite replies from the prospect to help you focus your time. Instead of recording a video to send to every prospect, ask prospects if they'd like a video first. Then only send videos to those prospects.
Preview template
TRIGGER
/handraiservideo
CONTENT
Hi First Name,
Typically, other [job title] like you are focused on a couple of things:
1) Priority / problem
2) Priority / problem
Can you reply with a “1” or “2”?
I’ll make a quick custom video with what I’m seeing your competitors do.
Cheers,
[your first name]
P.S. [optional: personalization]
~~~
Example:
Hey George,
Typically, other sales leaders like you are focused on a couple of things:
1) Demand Gen - how can we stand out from the other options?
2) Better win rates - how can we remove friction from the deal cycle, and make it easier for the prospect to buy?
Can you reply with a “1” or “2”?
I’ll make a quick custom video with what I’m seeing your competitors do.
Cheers,
Tom
P.S. I’m a former multi-unit franchisee at Anytime Fitness. If nothing else, I can share some insider insights.
Preview template
TRIGGER
/handraiservideo
CONTENT
Hi First Name,
Typically, other [job title] like you are focused on a couple of things:
1) Priority / problem
2) Priority / problem
Can you reply with a “1” or “2”?
I’ll make a quick custom video with what I’m seeing your competitors do.
Cheers,
[your first name]
P.S. [optional: personalization]
~~~
Example:
Hey George,
Typically, other sales leaders like you are focused on a couple of things:
1) Demand Gen - how can we stand out from the other options?
2) Better win rates - how can we remove friction from the deal cycle, and make it easier for the prospect to buy?
Can you reply with a “1” or “2”?
I’ll make a quick custom video with what I’m seeing your competitors do.
Cheers,
Tom
P.S. I’m a former multi-unit franchisee at Anytime Fitness. If nothing else, I can share some insider insights.
Invitation to Webinar
Use this template to invite prospects to webinars
Preview template
TRIGGER
/invitationswebinars1
CONTENT
Subject line options:
- Invite
- Quick invite
- [topic]
Hi First Name, you might be interested in a webinar we’re hosting on [topic] based on our work with companies like [insert similar companies or competitors].
Mind if I send over an invite to you?
[first name]
PS - Thought this was relevant because __________
~~~
Example
Subject: Quick invite
Hi Bryan, you might be interested in a webinar we’re hosting on AE self-sourcing based on our work with companies like Gong and Medallia.
Mind if I send over an invite to you?
Jason
PS - Thought this was relevant based on the recent acquisition of TutorMe
Preview template
TRIGGER
/invitationswebinars1
CONTENT
Subject line options:
- Invite
- Quick invite
- [topic]
Hi First Name, you might be interested in a webinar we’re hosting on [topic] based on our work with companies like [insert similar companies or competitors].
Mind if I send over an invite to you?
[first name]
PS - Thought this was relevant because __________
~~~
Example
Subject: Quick invite
Hi Bryan, you might be interested in a webinar we’re hosting on AE self-sourcing based on our work with companies like Gong and Medallia.
Mind if I send over an invite to you?
Jason
PS - Thought this was relevant based on the recent acquisition of TutorMe
Invitation to webinar 2
Use this template to invite prospects to webinars
Preview template
TRIGGER
/invitationswebinars2
CONTENT
Subject line options:
- Invite
- [topic]
- [speaker’s name] invite
- [speaker’s name]
Hi First Name, you might be interested in a webinar we’re hosting with [notable co-hosts] on [topic]. We’re sharing strategies from our work with companies like [insert similar companies or competitors].
Mind if I send over an invite to you?
[first name]
PS - Thought this was relevant because of your experience __________
~~~
Example
Subject: John Barrows invite
Hi Bryan, you might be interested in a webinar we’re hosting with John Barrows on multi-threading to CFOs. We’re sharing strategies from our work with companies like Gong, Zoom, and Medallia.
Mind if I send over an invite to you?
Jason
PS - Thought you’d find this relevant with the recent focus on cross-selling TutorMe into your school districts
Preview template
TRIGGER
/invitationswebinars2
CONTENT
Subject line options:
- Invite
- [topic]
- [speaker’s name] invite
- [speaker’s name]
Hi First Name, you might be interested in a webinar we’re hosting with [notable co-hosts] on [topic]. We’re sharing strategies from our work with companies like [insert similar companies or competitors].
Mind if I send over an invite to you?
[first name]
PS - Thought this was relevant because of your experience __________
~~~
Example
Subject: John Barrows invite
Hi Bryan, you might be interested in a webinar we’re hosting with John Barrows on multi-threading to CFOs. We’re sharing strategies from our work with companies like Gong, Zoom, and Medallia.
Mind if I send over an invite to you?
Jason
PS - Thought you’d find this relevant with the recent focus on cross-selling TutorMe into your school districts
Invitations Conferences
Use variations of the emails below when networking around conferences.
Preview template
TRIGGER
/invitationsconferences
CONTENT
Template (unsure if prospect is attending the event)
Subject:
[name of event]
[city] event
Hi Unlabeled Info, will you be attending [event name] this year in [city]?
[Your name]
P.S. I’m just curious because a few of your peers from [insert peer company] are meeting up with us to learn new ideas to [result, hook, or challenge]
~~~
Template (sponsoring event)
Subject:
Invite
[name of event]
[city] event
Hi Unlabeled Info, noticed you’re attending [event name] this year in [city]. We’re sponsoring the event and a few of your peers from [insert peer company] are meeting up with us to learn new ideas to [result, hook, or challenge].
Open to connecting?
[Your name]
Template (happy hours)
Hi Unlabeled Info, we’re hosting a happy hour on [day of week] @ [time] around the [event name] with some of your peers from [insert peers]. Could be a great idea to attend since the topic of conversation is around [result, hook, or challenge].
Can I send over the details to you?
[Your name]
~~~
Template (VIP Dinners)
Subject:
VIP dinner [date], [location]
VIP dinner
VIP dinner invite
Hi Unlabeled Info - Unlabeled Info is hosting a dinner at [location] with a few of your peers from [peers] on [day of the week] evening at [time]. Would love to extend an invite your way because we’re having a facilitated discussion around [topics].
Any interest in attending?
[Your name]
~~~
Template (VIP Dinners + Peer Mention)
Hi Unlabeled Info - Unlabeled Info is hosting a dinner at [location] with a few of your peers from [peers] on [day of the week] evening at [time].
I thought of you because [peer name w/ similar role, function, goals, challenges] will also be there. Would love to introduce you two.
Any interest in attending?
[Your name]
~~~
Template (General Meetup message through the app)
Hi Unlabeled Info, saw in your bio that [reason for reaching out]. I’m meeting up with a few [industry] peers next week to talk about [topics]. Open to connecting for a few minutes? [Your name]
Preview template
TRIGGER
/invitationsconferences
CONTENT
Template (unsure if prospect is attending the event)
Subject:
[name of event]
[city] event
Hi Unlabeled Info, will you be attending [event name] this year in [city]?
[Your name]
P.S. I’m just curious because a few of your peers from [insert peer company] are meeting up with us to learn new ideas to [result, hook, or challenge]
~~~
Template (sponsoring event)
Subject:
Invite
[name of event]
[city] event
Hi Unlabeled Info, noticed you’re attending [event name] this year in [city]. We’re sponsoring the event and a few of your peers from [insert peer company] are meeting up with us to learn new ideas to [result, hook, or challenge].
Open to connecting?
[Your name]
Template (happy hours)
Hi Unlabeled Info, we’re hosting a happy hour on [day of week] @ [time] around the [event name] with some of your peers from [insert peers]. Could be a great idea to attend since the topic of conversation is around [result, hook, or challenge].
Can I send over the details to you?
[Your name]
~~~
Template (VIP Dinners)
Subject:
VIP dinner [date], [location]
VIP dinner
VIP dinner invite
Hi Unlabeled Info - Unlabeled Info is hosting a dinner at [location] with a few of your peers from [peers] on [day of the week] evening at [time]. Would love to extend an invite your way because we’re having a facilitated discussion around [topics].
Any interest in attending?
[Your name]
~~~
Template (VIP Dinners + Peer Mention)
Hi Unlabeled Info - Unlabeled Info is hosting a dinner at [location] with a few of your peers from [peers] on [day of the week] evening at [time].
I thought of you because [peer name w/ similar role, function, goals, challenges] will also be there. Would love to introduce you two.
Any interest in attending?
[Your name]
~~~
Template (General Meetup message through the app)
Hi Unlabeled Info, saw in your bio that [reason for reaching out]. I’m meeting up with a few [industry] peers next week to talk about [topics]. Open to connecting for a few minutes? [Your name]
Past Employee Current Client
Use this template to reach out to a previous customer who moved to a new company that is not a customer of yours yet
Preview template
TRIGGER
/pastemployeecurrentclient
CONTENT
Hi First Name,
Noticed you were [title] at [old company, current client of yours] back in [year]. We’re working with them to help [results or problems].
Thought their learnings could help with the work you’re doing at [current company]
Can I share more?
[Your first name]
~~~
Example
Subject: Zoom and Medallia
Hey Katie, noticed you were Director of Sales at Zoom back in 2018. We’re working with Jason Bay over there right now to help them increase the percentage of meetings scheduled from their cold outreach from 1-9%.
Thought their learnings could help with the work you’re doing at Medallia.
Can I share more?
Caleb
Preview template
TRIGGER
/pastemployeecurrentclient
CONTENT
Hi First Name,
Noticed you were [title] at [old company, current client of yours] back in [year]. We’re working with them to help [results or problems].
Thought their learnings could help with the work you’re doing at [current company]
Can I share more?
[Your first name]
~~~
Example
Subject: Zoom and Medallia
Hey Katie, noticed you were Director of Sales at Zoom back in 2018. We’re working with Jason Bay over there right now to help them increase the percentage of meetings scheduled from their cold outreach from 1-9%.
Thought their learnings could help with the work you’re doing at Medallia.
Can I share more?
Caleb
Reply Method
Use this template to write a killer cold email
Preview template
TRIGGER
/replymethod1
CONTENT
Subject: [1-3 words]
Hi First Name,
Saw that [values: education, accomplishments, $$$].
As you [trigger], we usually hear that [problem or challenge] becomes a problem.
We’re helping [job titles or examples companies] [how you help] so they can [achieve outcome or avoid problem]
Worth a quick chat?
[your first name]
~~~
Example
Subject line: FAPI startup timeline
Hi Frank,
Saw that you just got FDA approval to proceed with the Fibroblast Activation Protein Inhibitor (FAPI) clinical trial.
As you launch this trial, we usually hear that manual paper systems and Excel databases create extra work that could delay startup dates.
Preview template
TRIGGER
/replymethod1
CONTENT
Subject: [1-3 words]
Hi First Name,
Saw that [values: education, accomplishments, $$$].
As you [trigger], we usually hear that [problem or challenge] becomes a problem.
We’re helping [job titles or examples companies] [how you help] so they can [achieve outcome or avoid problem]
Worth a quick chat?
[your first name]
~~~
Example
Subject line: FAPI startup timeline
Hi Frank,
Saw that you just got FDA approval to proceed with the Fibroblast Activation Protein Inhibitor (FAPI) clinical trial.
As you launch this trial, we usually hear that manual paper systems and Excel databases create extra work that could delay startup dates.
Reply Method 2
Use this template to write a killer cold email
Preview template
TRIGGER
replymethod2
CONTENT
Subject: [1-3 words]
Hi First Name, saw that [values: education, accomplishments, $$$].
We’re helping [job titles or examples companies] [aspirations or specific result]—without [problem].
Worth a quick chat?
[your first name]
P.S. If you’re totally good to go, no worries. Feel free to let me know!
~~~
Example
Subject line: FAPI approval
Hi Frank, saw that you just got FDA approval to proceed with the Fibroblast Activation Protein Inhibitor (FAPI) clinical trial.
We’re helping operations leaders shorten startup timelines from 12 to 4 weeks—without the hassle of manual paper systems or databases that create double data entry.
Worth a quick chat?
Jason
P.S. If you’re totally good to go, no worries. Feel free to let me know!
Preview template
TRIGGER
replymethod2
CONTENT
Subject: [1-3 words]
Hi First Name, saw that [values: education, accomplishments, $$$].
We’re helping [job titles or examples companies] [aspirations or specific result]—without [problem].
Worth a quick chat?
[your first name]
P.S. If you’re totally good to go, no worries. Feel free to let me know!
~~~
Example
Subject line: FAPI approval
Hi Frank, saw that you just got FDA approval to proceed with the Fibroblast Activation Protein Inhibitor (FAPI) clinical trial.
We’re helping operations leaders shorten startup timelines from 12 to 4 weeks—without the hassle of manual paper systems or databases that create double data entry.
Worth a quick chat?
Jason
P.S. If you’re totally good to go, no worries. Feel free to let me know!
More Sales packs
=cr1
I noticed you are connected...
Social Sales Link's LinkedIn Templates

Social Sales Link
-demofollowup
Subject: Next Steps Afte...
5 Powerful Templates for Closing Sales Deals

Magical
-introcoldemail
Subject: Introducing {Co...
3 Innovative Cold Email Templates for Sales

Magical
-initialdeal
Deal Summary: {Deal Name...
4 Sales Deal Summary Templates

Magical
-discoverycall
Subject: Exploring Poten...
3 Sales Discovery and Qualification Templates

Magical
-FollowUp_email_Distribute
Hey First Name, Great chat...
Distribute's Sales Call Follow-Up Cheat Sheet

Distribute
Load More
Load More
How do you personalize your Sales templates?
Magical allows you to personalize these templates with your recipients information like
First Name
Company Name
Problem
And move more types of information by creating your own custom labels.
How to use Sales templates
With Magical, you can save any text you type repetitively as a template in Magical and expand the template automatically when you work. Download our Sales prospecting templates to get these templates out of the box.
What is Magical?
Magical is a productivity app that automates your soul-crushing tasks so you can do the work that gets you promoted and still have time to take a break. With Magical, use AI to speed through repetitive tasks like messaging or data entry anywhere on the web —no fancy set-up required. Add Magical to your browser - it’s free.