No more copy & paste? Now that's Magical.
For anyone automating tasks—no "building" or APIs required.
Get it free
600 monthly text expansions
20 monthly automations
Unlimited Template storage
For individuals who want to unlimited text expansion automation.
Try for free
Everything in Free +
Unlimited text expansions
Email & Community Support
For teams who need scaled & consistent automations.
Chat with Sales
Everything in Core +
Custom reporting & onboarding
Custom automation usage
Enterprise governance

Loved by 500,000+ people at 20,000+ companies

Instacart logoNetflix logoPayPal logoAtlassian logoEtsy logoVerizon logoAmazon logoHubspot logoAirbnb logoIntuit logo

Compare plans and features


Is Magical free to use?

Yes - Magical has a free plan you can use with no time limit and lots of automations. You can get started by downloading Magical here.

Is Magical secure?

Yes. Explore our security and compliance documentation or get in touch.

What counts as 1 Text Expansion?

This is also known as a Template Action.

Any time you use text expansion with a Magical Template on a site/app. To review your available Template Actions - please visit your workspace.

What counts as 1 automation?

The following actions each count as 1 automation:

  • Enrich Actions - Revealing extra/hidden info on a profile you are visiting on the web counts as 1 automation. Such as their email address.
  • AI Actions - Prompting Magical’s AI to generate text counts as 1 automation. Or clicking Yes / No / Write with AI buttons counts as 1 automation.
  • Personalization Actions - Automatically filling any number of placeholders in a Magical Template using info from a website counts as 1 automation.
  • Transfers Actions - Any time you click “Transfer … ” to move information into spreadsheets, or website forms - that counts as 1 automation. The first time you fill and map the information does not count. When you transfer multiple pieces of information or from multiple open website tabs - that still counts as only 1 automation.

You can use any combination of the above actions within your allotment of monthly automations.

Are the usage limits for all time or monthly?

The usage limits outlined above are for all time. You can increase your limit by referring new users to Magical, or upgrading plans.