“Thank you for your order” emails can be really effective for increasing engagement and cultivating deeper relationships with your customers.

Epsilon’s Email Trends and Benchmarks report found that “triggered” emails, which include thank you emails, secure 65.7% higher open rates than business-as-usual messages. Triggered emails also boast click-through rates that are more than double their business-as-usual counterparts.

The takeaway? Thanking your customers helps you retain their interest. And one of the best times to thank them is right after they place an order, because you incentivize them to keep coming back. 😉

Why you should thank your customers for their order

According to one study, 77% of customers like it when brands show their appreciation. Consumers have so many options when it comes to buying, so delighting your customers by showing gratitude can go a long way. 

It’s also a good idea not to shy away from providing freebies, discounts, and even rewards, because there’s a good chance that your customers will appreciate them. According to the same study, 38% of millennials and 39% of GenZ prefer it when brands say thank you through discounts or gifts. 

How do you say thank you for your order?

The simplest way to thank a customer for their order is the most obvious way—just say “thank you” for making their most recent purchase. Beyond this, you can include an incentive for them to come back for more, which can help to improve loyalty over time. 

You could include a discount code they can redeem for their next purchase, for example. Some 25% of surveyed customers said deals were a dominant loyalty factor. This has been confirmed by Expedia Affiliate Network’s research, which showed that discounts and coupons are a top-ranking tactic for driving loyalty. 

How do you write a thank you note to a buyer?

Ultimately, the purpose of a thank you letter is to convey your gratitude to your customer. It can be as simple as “Thank you for your most recent purchase! We’re really excited to have you on board. Please reach out to us if you need help with anything.” 

But since these notes are also a great opportunity for driving customer loyalty, there are some best practices you can follow to add a little something to your thank you emails. You can:

• Personalize them. Use a {First Name} tag to thank the person in a more human way.
• Mind your tone. Make sure you use words that really convey your gratitude, and keep your thank you notes consistent with your brand voice.
• Throw in an incentive. Freebies, discount codes, and special offers (like ones for free shipping) go a long way.
• Finish with a CTA. Provide customers with clear next steps to take action. For example, ask them to check your website out, redeem a discount code, or subscribe to your newsletter.

12 ‘Thank you for your purchase’ templates

Need some inspiration for your next “thank you for your purchase” email? Use one of our templates and customize it to your liking.

For your ‘thank you’ web page

After customers place an order on your website, you can direct them to a “thank you” page, with a message like:

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Or, if you’re selling a subscription:

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Or a digital product:

For your ‘thank you’ emails

Similar to the messages we discussed for your web page, here are what your “thank you for your order” emails might look like for similar situations.

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Similarly, for a digital product…

For when you’re including incentives

Want to give your customers a reason to come back for more? Here are some “thank you for your order” templates that come with incentives.

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For your repeat customers

Loyal customers that repeatedly buy from you deserve extra appreciation for their support. And here are some ways to show them that you’re grateful.

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For when you want to collect feedback

Since “thank you for your order” emails generate more engagement than business-as-usual ones, it’s a good idea to use them to collect valuable customer feedback.

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Brighten your customers’ day with personalized thank you messages

Sending a “thank you for your order” message is a great way to show customers that you value them. And while the examples we’ve shared are a good jumping-off point, don’t forget to make your thank you messages yours.

Where you can, customize your thank you for your order emails to make them specific to your business and products. For example, you could:

• Share some helpful resources or information related to the product they just purchased. 
• Design the email around your branding—use your logo and brand colors, and write it in your brand voice
• Let the customer know how they’re making a difference. This applies to businesses that are involved in philanthropic efforts, like those that donate some of their proceeds to charities, or that contribute to sustainability projects

There aren’t any restrictions on thank you emails, so feel free to use them to communicate what your brand is really about. But keep them short and snappy, too. Engagement’s the goal, after all.

And remember—if you find yourself typing out these messages by hand more than once (or constantly copying and pasting them), the free Magical app can help make your life waaaaaay easier. With Magical, all you have to do is type in the trigger for the message you want to send (for example, -tyorder5) and the rest will take care of itself. (Like magic!) It works anywhere, anytime—all for free, right within your Chrome browser.