It’s always good to acknowledge customer feedback quickly and authentically. This goes for positive reviews as well as negative ones. And if you have a few positive review response examples handy, you can create templates that speed up your response rates and nurture that fuzzy feeling among your happiest customers. ♥️
Why Respond to Customer Reviews?
When you take the time to respond to customer reviews-even the ugly ones-you show you care about how your customers feel. Your non-customers will see that and reflect positively on your company (not at all shabby for that ol' brand image, right?). Consumers read an average of 10 online reviews before feeling able to trust a local business and 89% of consumers read businesses' responses to reviews, so it only helps you get more facetime with your potential customers.
Another reason to respond to customer reviews is you can take that feedback and use it to improve your service or product offerings. If there's some issue with onboarding or delivery of a service, that's an opportunity for you to learn and make your service or product stronger.
The Power of Thanking Customers for Positive Reviews
Thanking your customers for positive reviews is more than smart business sense. Businesses that respond to customer reviews see an average increase in their overall rating by 0.12 stars.
Why does that matter? Because 70% of customers are more likely to choose a business with positive reviews. Clearly it makes sense for your bottom line to respond to positive reviews. Responding to all reviews, including those that are not positive, can show that you're committed to customer service and care about improving things or capitalizing on things that go well.
What do you say in response to a positive review?
One of the biggest challenges with a positive review response is that you don’t want to keep repeating yourself. This risks coming across like you’re not really listening, and you’re just copy-pasting boilerplate thank yous to everyone. You’ll definitely benefit from switching things up, but here are a few common things to include in your responses:
Express appreciation for the positive feedback
Reiterate the positive aspects of the review
Personalize your response
Invite the customer to return
The positive review examples we feature below include all of these elements without looking like carbon copies of each other.
Note: Towards the end of this guide, we’ll introduce our app, Magical. You can use Magical’s text expander in combo with these templates to speed up your customer review response rate. ✌️
Generate a custom response to a positive review instantly using AI
Want to get more specific with your response to a positive review? Use the Magical template generator to quickly create custom responses to your customers. For example, you can ask the generator to 'write a response to a positive review mentioning the price of the product.' You can even set the tone of voice to make sure you get the message just right. To generate an unlimited number of responses, add the free Magical Chrome extension to your browser.
Positive Review Response Example for a 5 star review
"Hi [Reviewer's Name], Thank you for taking the time to leave us a 5-star review. We're so glad to hear that you were satisfied with our [service provided]. Our team is committed to delivering high-quality service, and your feedback is a great encouragement to us. We look forward to serving you again!"
This review keeps things simple and shows your true appreciation for the positive feedback.
Positive Review Response Example for a 4 star review
"Dear [Reviewer's Name], Thank you for your 4-star review and for choosing [Company/Product Name]. We’re glad to hear that you're happy with [specific service/product]. We constantly strive to improve, so any additional feedback you can provide would be greatly appreciated. We're looking forward to serving you again!"
This sets the stage for your willingness to hear more about how you could make this a 5-star experience. Even if you don't hear back from this particular customer again, potential customers see your interaction and your interest in getting even better.
Positive Review Response Example for a 3 star review
"Hello [Reviewer's Name], Thank you for your 3-star review and for using our [specific service]. We're pleased to have been able to assist you, though it's clear we have areas to improve. We're committed to excellence and would greatly value any further feedback you could provide. Ensuring your complete satisfaction is important to us, and we hope to have the opportunity to demonstrate this in the future."
If they note anything particular in their 3-star review, you can also make a mention of this and how you intend to improve on it for the future.
General Positive Review Response Example #1
Thanks so much for your feedback [CUSTOMER NAME]! It makes our day hearing about how much our customers love [PRODUCT/SERVICE NAME] and the great service they’ve received from our team. We have passed on your review to our team and look forward to seeing you in our [LOCATION] store again.
General Positive Review Response Example #2
Hi [CUSTOMER NAME], Your kind words about our [PRODUCT/SERVICE NAME] are really appreciated. We love making our customer’s days and we can’t wait to have the opportunity to make you smile again! Thanks for choosing us!
General Positive Review Response Example #3
Your review made our day, [CUSTOMER NAME]. We’ve passed your comments on to our team so they can enjoy the good vibes too. Comments like yours make our work worthwhile. We love that you enjoy using [PRODUCT/SERVICE] and found the [SPECIFIC ASPECT] so useful. We couldn’t create/provide the [PRODUCT/SERVICE] that we do without great customers like you! Thanks for choosing us to deliver [BENEFIT], we can’t wait to help you again!
General Positive Review Response Example #4
We really appreciate you taking the time to leave us a review, [CUSTOMER NAME]. These are the stories that keep us so motivated to continue doing what we’re doing, and we’re so happy to hear that you had a great experience. Let us know if we can do anything else for you.
General Positive Review Response Example #5
Thanks [CUSTOMER NAME] for your great review of our [SERVICE]. We’ve passed your kind words on to our team. The [TEAM NAME] are passionate about providing all of our customers with outstanding experiences and they’ll be delighted to know they hit the mark with you. We hope that in the future we’ll be able to provide a similarly excellent experience. Please let us know if there are any areas we can improve upon in future, we value our customer’s feedback for helping us to keep improving our [SERVICE].
General Positive Review Response Example #6
We’ve passed your wonderful review onto our team at [LOCATION], [CUSTOMER NAME]. Thanks so much for taking the time to leave a review about our [SERVICE]. Our customer’s feedback guides our business and helps us keep improving the service we provide. We look forward to delivering another excellent experience to you next time you visit one of our stores. Thanks for choosing to shop with us!
General Positive Review Response Example #7
Taking the time to leave such a great review about our [SERVICE], has really made our day [CUSTOMER NAME]! We always aim to delight our customers with our customer service and our attention to detail. It’s great to hear we delivered on our promise to WOW you with our [BENEFIT] and [BENEFIT]. We’re looking forward to making your day once more when you next visit our store in [LOCATION].
General Positive Review Response Example #8
Hearing how much you love [PRODUCT] has brightened up our day at [COMPANY NAME]! Thanks for the great review you left us [CUSTOMER NAME] and for choosing to shop with us! We can’t wait to hear what you think of our new season [PRODUCT RANGE] that will be hitting our [LOCATION] stores next month!
General Positive Review Response Example #9
Thanks for the awesome review about our [PRODUCT], [CUSTOMER NAME]. We’re so pleased to hear it's working just as it should and that you’re enjoying it so much! We’ve passed your kind words on to our product team. If there is anything else we can do, please let us know. We hope to see you in our [LOCATION] store again when you next need a [PRODUCT].
General Positive Review Response Example #10
Hi [CUSTOMER NAME], I’m so pleased you're enjoying [PRODUCT]! I’ve passed your feedback about [BENEFIT] and [BENEFIT] on to our product team and know they’ll be thrilled to hear how much you love [PRODUCT]. Please let us know if there is anything else we can help you with. We look forward to helping you with [PRODUCT CATEGORY] in the future!
Responding to positive review examples without comments
Reviews are getting shorter—they’re more likely to be around the length of a tweet these days. And sometimes there are no comments left with a positive review—just a score or rating by itself. But even positive reviews that don’t include extra details should be responded to.
Responding to all positive customer reviews will encourage more customers to leave great feedback. When customers know they’re being heard, they’re more likely to speak up. It shows that you're listening, so you also have the opportunity to get more valuable feedback in the future.
So what do you say in response to a positive review that has little or no detail about the customer’s experience? These examples of a positive response are perfect for replying to customers who leave less detailed positive reviews:
General Positive Review Response Example #11
Thanks so much for your review [CUSTOMER NAME], we love getting feedback about our [PRODUCT/SERVICE] and take pride in our customer service. Please get in touch if there is anything else we can do to make your day.
General Positive Review Response Example #12
Thanks for the [NUMBER] stars [CUSTOMER NAME], your review is a great way to let us know we’re on track for making our customers smile! We appreciate you taking the time to give your feedback and look forward to serving you again in the future.
General Positive Review Response Example #13
Thanks for the [NUMBER]-star review, [CUSTOMER NAME]. You made our day! We look forward to making your day again real soon.
General Positive Review Response Example #14
We really appreciate you taking the time to leave us your [NUMBER]-star review. It means a lot to the whole team, and we’d love to have you back very soon.
General Positive Review Response Example #15
We spotted your [NUMBER]-star review. Wow! Thank you so much for trusting us, and we can’t wait to help you again in the future.
How to use a positive review template effectively
The trick to using these positive review templates effectively is to switch them up. It helps to have five or more variations that you can tinker with quickly. And using these templates in combo with Magical means you can summon the right words in just a couple of keystrokes.
FAQ's about responding to reviews
1. How quickly should I respond to a review?
- It’s best to respond as promptly as possible, ideally within 24-48 hours. Quick responses show that you are attentive and care about customer feedback.
2. Should I respond to both positive and negative reviews?
- Yes, it's important to respond to both. Positive reviews deserve thanks and recognition, while negative reviews require acknowledgment and often action to address any issues raised.
3. How should I handle negative reviews?
- Respond professionally and empathetically. Acknowledge the customer's concerns, apologize if necessary, and offer to resolve the issue, either publicly or by inviting them to contact you privately.
4. Is it okay to ask customers to change their negative review after resolving their issue?
- After you’ve addressed their concerns, you can politely ask if they would reconsider their review. However, this should be done delicately and without applying pressure.
5. What should I avoid saying in a review response?
- Avoid being defensive, dismissive, or argumentative. Don’t disclose personal information about the customer or violate their privacy in any way.
6. How can I encourage customers to leave reviews?
- You can encourage reviews by asking customers directly, sending follow-up emails after a purchase or service, and making it easy for customers to leave reviews through reminders or links.
7. Can I delete a negative review?
- Generally, you cannot delete reviews on third-party platforms unless they violate the platform's policies (e.g., containing hate speech, irrelevant content). Addressing the review constructively is usually the best approach.
8. How can I use customer reviews to improve my business?
- Analyze reviews for common feedback trends. This can provide valuable insights into areas of your business that might need improvement or changes.
9. Should I personalize each response to reviews?
- Yes, personalizing responses shows that you take each customer's feedback seriously. Even if you use a template, try to include specific details relevant to each review.
Want an easy way to save your templates and respond to all reviews received online? Just use Magical!
Collectively, Magical has saved customer support teams more than 356 years of time. 🤯
Our app is used by the likes of Uber, Airbnb, Disney, Facebook, and Salesforce. There’s no complex setup required—simply add it to Chrome and Magical works like a charm. Never send the same message over and over again—just drop your best templates into any field and personalize it as much as you want.
If you nurture relationships with the people who leave positive reviews, that’ll help turn them into long-term loyal customers. These positive review response examples will set you off on the right path, and you can use Magical to drop personalized variations into whichever review response platform you’re using on the web.
