Pitching is like throwing a house party. You've got one chance to make a great impression, and if you play it right, everyone will want to be your friend afterward. So, you want your invitations to be compelling—but not too flashy. Exciting—but still professional. With just enough urgency to have people respond right away. That's where proven pitch email templates can help you out.
In this blog post, we'll be serving up ten mouth-watering templates you can use to tantalize your target audience (but not like those creepy hors d'oeuvres at Aunt Linda's soirees). With these templates, insights, and best practices, your business will be picking up new leads and making clients feel giddy like teenagers at their first dance in no time.
What Makes a Winning Pitch Email Template?
Ah, the million-dollar question! Well, you're lucky because we've cracked the code for you. Like an expertly prepared menu, an effective email pitch requires the right blend of ingredients to leave the recipient with a memorable taste. Here's a quick cooking lesson on the essential elements of an irresistible email pitch.
- Personalization. According to a study, the number of global e-mail users is set to grow to 4.6 billion users in 2025. With such a high number of email users, personalization becomes the olive in your martini—essential. It's what makes your pitch stand out from the other bland, generic messages. No one enjoys reading impersonal, mass-produced emails. Do your research, address the person by their name, find a connection or a shared interest, and tailor your message accordingly. Show them that you know who they are and what they want. Personalization should make your recipient feel like you’ve brewed them the perfect cup of tea, even if you’ve only met them over email.
- A clear value proposition: Picture your pitch as the main course of your dinner party. A clear value proposition is like a perfectly seasoned, mouth-watering dish. Explain the benefits and value of whatever you're pitching, and make sure this message is succinct and to the point. Highlight what sets you apart from the competition or why this is too good an opportunity for them to pass up. If the reader can easily understand the irresistible value you're offering, they'll be more inclined to bite and savor what you've got on their plate.
- A strong Call-to-Action (CTA): Let's not forget the grand finale—the dessert of your well-rounded pitch. A strong CTA is like that perfect slice of chocolate cake that entices everyone grab a fork and dig in. Be clear about what you want the recipient to do next. Is it scheduling a call? Signing up for a demo? Reading an article? Whatever your desired action, make it as tempting as possible and easy to follow through on. The CTA should be the cherry on top that brings everything together and leaves your recipient with a sweet taste.
With these three ingredients, you'll create a winning pitch email template that'll have clients and brands clamoring for a seat at your table. Now that you've got a grasp on these essential elements—let the feasting begin!
17 Sales Pitch Email Templates to Convert Prospects into Clients
To be successful at pitching a prospect, you need to grab their attention and leave a lasting impression. Whether you're starting a new client outreach or following up on previous conversations, these templates will guide you in crafting persuasive, customized pitches for a variety of scenarios.
Template 1: Competitor Pitch
Subject Line: Money to waste?
Have you checked whether you're getting the most bang for your buck with [competitor]?
If you haven't reviewed your agreements recently, we can guarantee that you're not. However, the good news is that upgrading and saving money is simple, and here's how…
(Insert sales pitch)
Undoubtedly, you could continue using your old software, but are you content with losing money every day? We didn't think so.
Let's schedule a call today to initiate the process.
Template 2: Freelancer Pitch
Subject Line: Available for [Freelancer Specialty]
As an experienced [job title], I am reaching out to inquire whether you are looking for a new [job title].
With over [number] years of experience, I have loads of experience and a robust portfolio. I admire your publication and artistic flair and am confident that I can collaborate well with you.
[Insert Sales Pitch]
If you want to view more of my work or discuss possible opportunities, please contact me via phone or email. I'm always eager to talk about my craft or prospective assignments.
I appreciate your taking the time to read my message..
Template 3: New Client Pitch
Subject Line: Time to Switch
If you've tried other software solutions on the market, it's time to switch to the best.
Here are three reasons why our software outperforms the competition:
(Insert business pitch)
These three reasons alone should persuade you to switch, but our solution has even more to offer.
(Insert business pitch)
Reply to this email, and let's schedule a time to discuss the advantages of our software and explore ways to save you money.
I'm eagerly anticipating your response.
Template 4: Investor Pitch
Subject Line: Investment Opportunity: (Company Name)
I represent (Company name), an emerging start-up in the (insert industry) sector. We're seeking investment to propel our already profitable business to the next level.
(Insert investor pitch)
If you're interested, my colleagues and I would be thrilled to meet with you to introduce our proposal.
(Insert business pitch)
Please peruse the attached pitch deck and reach out to me if you're interested in scheduling an initial call. We're enthusiastic about the potential of our enterprise and hope you are as well.
Template 5: Influencer Partnership Pitch
Subject Line: Brand Partnership Opportunity: (Company Name)
We admire your social media presence and appreciate how your curated content captivates and motivates your audience. As a brand, we share your passions, which is why we're proposing a partnership.
Here's a brief overview of how it could work:
(Insert influencer pitch)
If you're interested, please reach out, and we can discuss the details of our partnership, including payment terms.
Awaiting your immediate response,
Template 6: Cold Customer Pitch
Subject Line: New Products from (Company Name)
We've enjoyed a successful partnership for several years, and before we announce it to the public, I wanted to share some exciting news with you. We have overhauled our entire product range, and we're confident that you'll be thrilled with the improvements.
Here's an overview of what's new and improved:
(Insert product pitch)
Our new products include:
I would love the opportunity to discuss our new product line with you. Let’s schedule a meeting to review our latest offerings, pricing, and how you can obtain some product samples.
Thank you for your continued support,
Template 7: Pitching New Research or Data
Dear [First Name],
Did you know that [Key Statistic or Data Point]? We've conducted extensive research, surveying hundreds of people, and the results are eye-opening. But that's not all.
[Insert Media Pitch]
We believe that the statistical aspect of a larger narrative will be of interest to your readers.
Please don't hesitate to reach out if you're interested in learning more about our survey for a feature story. We're pleased to offer everything you require, including an interview, quote, and access to all the data.
Awaiting your reply..
Template 8: Job Application Pitch
Subject Line: Application for (Job Title)
As a seasoned professional with extensive experience in similar roles, I am writing to express my interest in the position you have advertised.
(Insert pitch for a job application)
Attached is a copy of my CV for your review. I would appreciate it if you could confirm receipt of this email and provide information regarding the next steps in the application process.
If you would like to discuss my qualifications further, I would be delighted to schedule a call at your convenience. Please don’t hesitate to send me a direct message or reply to this email.
Thank you for considering my application.
9 Brand Pitch Email Templates for Influencers
As an influencer, pitching brands can be a daunting task. From introducing yourself to pitching your content ideas, these templates will guide you through the process and help you craft the perfect pitch.
Template 1: Brand Partnership Pitch
Subject Line: Influencer Marketing Opportunity for (Company Name)
As a passionate supporter of your brand, I'm eager to discuss the possibility of a collaboration. Allow me to introduce myself and explain why I believe that a brand partnership would be mutually beneficial.
(Insert brand pitch)
You can learn more about me and my followers by visiting my social media profiles. Additionally, I can provide engagement statistics upon request.
If you're interested in discussing this further, I'd love to schedule a call. Please send me a direct message or reply to this email.
Thank you for considering this opportunity,
Template 2: Niche Influencer Partnership Pitch
Subject Line: Interested in a Partnership Opportunity?
Hello [contact name],
I hope this email finds you well. I'm a big fan of your shoes and have been using them for the past couple of years. It's undoubtedly my favorite running shoe, as it has helped me out on a number of road races. I particularly love your [Product Name] for how light they are, which makes them perfect for travel.
My audience of runners is also fond of your products. I received a lot of inquiries about where I purchased them and how suitable they are for various types of trips.
I run a running blog [link to blog], which receives over 100,000 page views per month, with a high engagement rate of 35%. On my dedicated running Instagram page [@Instagram name and link], I have 500,000 followers, with an average engagement rate of 30%. I have previously collaborated with several travel brands and boosted their sales by up to X%. I have attached the results and screenshots of some of these campaigns, along with my media kit, for your reference.
As it is the peak running season, many of my followers are on the lookout for products like yours. It would be great to collaborate with your brand and share some of my favorite items with them.
Please let me know if you are interested in partnering with me. Thank you for considering my proposal.
Template 3: Beauty Influencer Partnership Pitch
Subject Line: Let's Partner Up: The Perfect Influencer for [Company Name]
Hello [brand contact],
For years, I’ve been using [brand name] lipstick, which, in my experience, has the best shades and dispensers on the market. As a makeup artist, your product's quality has helped me create some incredible looks throughout my career. Therefore, I want to express my gratitude for your fantastic product.
I showcase my makeup skills on my blog [link to blog] and Instagram page [@name, link to Instagram], where I post everything from cosplay makeup experiments to fashion show looks. Recently, my post on [topic] went viral, earning X likes and shares, and was covered by [publication, link], [publication, link], and [publication, link].
My blog boasts an incredibly high engagement rate of 30%, with approximately 100,000 page views per month. I have 300,000 followers on Instagram, and I only collaborate with tried and tested brands and products that I genuinely believe in. That's why I’m approaching you today.
I’d love to partner with [brand] and share your products with my beauty-obsessed followers. In the past, I've worked with [X brand], [Y brand], and [Z brand]. For instance, my campaign with [X brand] drove a 30% click-through rate, generating $3,000 in sales in the first week. I've attached more details on the content and results of those campaigns, along with my media kit.
I’m thrilled to explore the possibility of collaborating with you, and I hope you share my enthusiasm.
Template 4: Travel Influencer Partnership Pitch
Subject Line: Promo for [Hotel Name]
Hello [Hotel name],
I hope this message finds you well. My name is [name], and I'm a travel influencer with a keen interest in exploring and showcasing high-end accommodations and experiences around the world. I currently have 200,000 engaged followers on Instagram [@name, link] and receive 50,000 monthly page views on my blog [name, link]. For your reference, I've attached my media kit.
During my upcoming trip to Sydney from [date] to [date], I would love to feature your hotel on my blog and social media channels. I have heard wonderful things about your [restaurant name] and [spa name] and have previously enjoyed my stays at your sister hotels in [Location] and [Location].
I was wondering if you would be interested in collaborating. Your hotel would be a perfect fit for my audience, who are always eager to discover new and exciting destinations.
Please let me know if you are interested in discussing this opportunity further. I look forward to hearing back from you soon.
Thank you for your time.
Template 5: Fitness Influencer Partnership Pitch
Subject Line: Sponsored Content for [Brand]
I hope this message finds you well. I am reaching out to express my love for your socks - they have become my go-to choice for workouts due to their perfect stretch and comfortable fit. Your selection of colors is also a refreshing change from the usual drab socks I usually buy. Thank you for creating such a high-quality product!
As a fitness influencer with a dedicated following of 20,000 on Instagram [@name, link] and a blog with 4,000 monthly page views [name, link], I am always looking to share my favorite products with my audience. My followers are predominantly male, and I offer live workouts, fitness tips, and healthy recipes on my platforms.
I would be thrilled to partner with your brand to showcase my favorite socks to my audience. Please find my media kit attached for your reference.
Thank you for considering my request, and I look forward to hearing from you soon.
Template 7: Tech Influencer Partnership Pitch
Subject Line: Holiday partnership opportunity
As a lifelong tech enthusiast, I have been using your gadgets for several years now, and they have never failed to impress me. Your brand is undoubtedly my favorite and has always come in handy when I was in a pinch.
I am confident that my audience of fellow tech lovers would also go crazy over your products. They are constantly asking me where I get my gear from.
My blog receives over [#] page views every month and has an engagement rate of [%]. In addition, I have over [#] followers on Instagram.
Over the years, I have partnered with various tech brands and helped them boost their sales by as much as X%. Please refer to the attached screenshots for proof.
If you are interested in collaborating with me, please feel free to check out my attached media kit. As the holiday season approaches, I know my followers will be eager to get their hands on some awesome tech gear, and I would love to send them to the best brand out there.
Please let me know if you are interested in partnering with me. Thank you for considering this opportunity.
Template 8: General Influencer Brand Partnership Pitch
Subject Line: [Industry] influencer ready to collaborate
Dear [insert name of PR or social media manager contact],
My name is [insert name], and I'm a [insert your profession in 5 words or less]. I create content about [insert your niche or topic] for my audience.
Over the past [insert number of years], I have built a following of [insert number of followers] on [insert social media platform with a link to your profile]. My average engagement rate is [insert %].
I am reaching out because I am planning my content for [insert time period]. I have a specific idea in mind, [describe the content in more detail], that I think would be a great fit for [insert brand name].
I know that your brand is highly respected in the [insert industry] industry and aligns with the values of my own audience. They are highly interested in [describe specific products or something about the brand that your followers connect to] and would love to learn how [brand] can improve their [insert benefit, e.g., wardrobe, shopping habits, bike safety, workout routine, etc.].
I have previously partnered with [insert industry] brands on similar types of content, which have had great success. Here are some examples of previous collaborations with accompanying results:
[Brand 1] [Insert links to campaign content] [Insert positive results]
[Brand 2, if available] [Insert links to campaign content] [Insert positive results]
If you're open to collaboration, I would love to set up a time to talk further over the phone [or in person if you're located in the same location].
Thank you for your time, and I look forward to hearing from you soon!
Sincerely, [influencer name]
Template 9: Influencer Follow-Up Pitch
Subject Line: Following up on partnership opportunity
I hope this message finds you well. I recently sent an email to you regarding a potential collaboration with my brand [@Instagram handle, link] and my blog [blog name, link]. I wanted to follow up and see if this is something you would be interested in exploring further.
As a reminder, I have attached my media kit for your reference. It outlines my social media following and blog engagement.
Please let me know if you are interested in discussing this opportunity further. I look forward to hearing back from you soon.
Thank you for your time.
Email Pitch Best Practices to Boost Your Response Rates
Here are some tried-and-tested best practices to make your email pitches even more delectable:
- Subject Line Mastery: As per a SuperOffice study, 33% of email recipients decide whether to open an email based on the subject line alone. The subject line is like the aroma of a delicious dish—necessary for capturing attention and enticing folks to check it out. Make it short, snappy, and intriguing to pique curiosity and skyrocket your email's open rate.
- Keep it Concise: In the world of email pitches, less is more. Like a snack-sized appetizer that leaves you craving more, keep your email concise and to the point. A lengthy, aimless email risks losing your recipient's interest. So save the novels for bedtime and keep your pitches snappy!
- Timing is Everything: Upgrade your pitch email from fast-food to fine dining by paying attention to timing. Avoid sending your email during holidays, weekends, or common lunch hours. Catching your recipient at the right time increases the likelihood they'll give your pitch the attention it deserves.
- Follow Up, but Don't Be a Pest: Like a good waiter, pop in at the right moment to check on things—but don't hover. Send a polite follow-up email if you haven’t heard back after a reasonable amount of time. Remember, warming up the conversation can be the key to success, but bombarding them with messages risks leaving a bad taste in their mouth.
- Proofread and Double-Check: Sending a pitch email with errors is like serving a burnt dessert. Don't let sloppy mistakes derail your hard work. Always proofread and double-check your email for typos, missed words, or incorrect details. You want your pitch to leave a stellar impression, so serve it up with grace and polish.
Magical: Your Secret Ingredient for Pitch Perfection
Use Magical to whip up pitch email templates that cater to each client or journalist with ease. Our nifty personalization feature lets you tailor each email with details that show you care, like proactively filling out contact information or picking the most relevant talking points for each recipient. You can save your favorite templates as shortcuts and call them up again in an instant.
Magical even gives you AI features to help you effortlessly draft new copy supporting your pitch. Think of it as your customized email flavor enhancer, infusing your pitches with unique language, style, and content that dazzles even the most difficult-to-impress recipients.
So, are you ready to slide into inboxes like a smooth-talking sommelier presenting the finest bottle of wine?