Connect Pardot to Salesforce like Magic
How to Use Magical to Transfer Data from Pardot to Salesforce
Connect your apps with ease
Transfer Data from Pardot to Salesforce: A Step-by-Step Guide
With Magical, you can transfer data from Pardot to Salesforce in seconds – no complex integrations or code required. In this post, we'll discuss what Magical is, how to install it, and how to use Magical to transfer data from Pardot to Salesforce, helping you streamline your marketing automation and customer relationship management processes.
More Pardot integrations with Magical
What Pardot data can you transfer
Magical enables you to transfer a wide array of data from Pardot to Salesforce. Here are some examples of the information you can extract:
Lead Name
Company
Campaign
And move more types of information by creating your own custom labels.
How to Transfer data from Pardot to Salesforce using Magical?
Now that you have the Magical Chrome extension installed, let's discuss how to transfer data from Pardot to Salesforce for more efficient marketing automation. Follow these steps:
Sign in to your Pardot account and open the lead or prospect containing the data you want to transfer, such as lead information and campaign details.
In Pardot, label the information you want to transfer with Magical, like Lead Name, Email, or Campaign.
Sign in to your Salesforce account and open the record where you want to add the Pardot data.
Type "//" in an empty field and select the information you want to transfer from Pardot such as Lead Name, Company, etc.
The next time you fill out a record, Magical will automatically transfer all the fields into the form with one click.
About Pardot and Salesforce
Swift and efficient data transfer in marketing automation and customer relationship management are crucial to maintaining customer satisfaction. Pardot is a powerful marketing automation platform and Salesforce is a robust customer relationship management (CRM) solution. Combining the capabilities of these two platforms can significantly enhance your marketing efforts. By leveraging Magical, you can easily move information from Pardot to Salesforce, allowing you to focus on nurturing leads and improving customer satisfaction.
Other ways to connect Pardot and Salesforce
Using Zapier
Zapier provides a seamless connection between Pardot and Salesforce, allowing for automatic data transfer between the two platforms without the need for coding. This integration offers a variety of triggers and actions, enabling you to automate workflows and save time
Using an API
An additional approach to integrate Pardot and Salesforce is by directly utilizing their APIs. By integrating both APIs, you empower marketing and sales teams with real-time customer insights, fostering improved communication and a superior customer experience. To employ this method, refer to their respective API documentation.
Common Questions
WHAT IS MAGICAL
Magical is an agentic AI platform that deploys AI Employees to handle complex, end-to-end workflows across your systems—without APIs, integrations, or engineering lift. Instead of simple data extraction, Magical’s AI understands your workflows, navigates interfaces, makes decisions, and completes tasks just like a trained team member would.
Whether it’s moving data between applications, verifying information, completing multi-step processes, or monitoring queues, Magical automates work reliably and transparently. You can watch every click, see every decision, and trust that your AI Employees are completing work with accuracy, speed, and full auditability.
HOW TO INSTALL MAGICAL
The first step is to book a demo. Our team will walk you through how Magical’s AI Employees work, what’s possible for your organization, and where automation can have the biggest impact.
After the demo, you’ll be paired with a dedicated AI Deployment Engineer who will guide you through setting up your first automation. Most teams go live in about a week—no integrations, no IT lift, and no lengthy configuration. Just a clear workflow, a quick build, and your first AI Employee up and running.
