Connect Marketo to On24 like Magic
How to Use Magical to Transfer Data from Marketo to On24
Connect your apps with ease
Transfer Data from Marketo to On24: A Step-by-Step Guide
With Magical, you can transfer data from Marketo to On24 in seconds – no complex integrations or code required. In this post, we'll discuss what Magical is, how to install it, and how to use Magical to transfer data from Marketo to On24, helping you streamline your marketing processes and optimize your event management.
More Marketo integrations with Magical
What Marketo data can you transfer
Magical enables you to transfer a wide array of data from Marketo to On24. Here are some examples of the information you can extract:
Lead Name
Lead Email
Company Name
Campaign Name
And move more types of information by creating your own custom labels.
How to Transfer data from Marketo to On24 using Magical?
Now that you have the Magical Chrome extension installed, let's discuss how to transfer data from Marketo to On24 for more efficient event management. Follow these steps:
Sign in to your Marketo account and open the lead containing the data you want to transfer, such as lead information and event details.
In Marketo, label the information you want to transfer with Magical, like Lead Name, Email, or Event Details.
Sign in to your On24 account and open the event where you want to add the Marketo data.
Type "//" in an empty field and select the information you want to transfer from Marketo such as Lead Name, Company, etc.
The next time you fill out an event, Magical will automatically transfer all the fields into the form with one click.
About Marketo and On24
Swift and efficient data transfer in marketing and event management are crucial to maintaining customer engagement. Marketo is a powerful marketing automation platform and On24 is a robust virtual event management solution. Combining the capabilities of these two platforms can significantly enhance your marketing efforts. By leveraging Magical, you can easily move information from Marketo to On24, allowing you to focus on creating engaging events and improving customer satisfaction.
Other ways to connect Marketo and On24
Using Zapier
Zapier provides a seamless connection between Marketo and On24, allowing for automatic data transfer between the two platforms without the need for coding. This integration offers a variety of triggers and actions, enabling you to automate workflows and save time
Using an API
An additional approach to integrate Marketo and On24 is by directly utilizing their APIs. By integrating both APIs, you empower marketing and event teams with real-time customer insights, fostering improved communication and a superior customer experience. To employ this method, refer to their respective API documentation.
Common Questions
WHAT IS MAGICAL
Magical is an agentic AI platform that deploys AI Employees to handle complex, end-to-end workflows across your systems—without APIs, integrations, or engineering lift. Instead of simple data extraction, Magical’s AI understands your workflows, navigates interfaces, makes decisions, and completes tasks just like a trained team member would.
Whether it’s moving data between applications, verifying information, completing multi-step processes, or monitoring queues, Magical automates work reliably and transparently. You can watch every click, see every decision, and trust that your AI Employees are completing work with accuracy, speed, and full auditability.
HOW TO INSTALL MAGICAL
The first step is to book a demo. Our team will walk you through how Magical’s AI Employees work, what’s possible for your organization, and where automation can have the biggest impact.
After the demo, you’ll be paired with a dedicated AI Deployment Engineer who will guide you through setting up your first automation. Most teams go live in about a week—no integrations, no IT lift, and no lengthy configuration. Just a clear workflow, a quick build, and your first AI Employee up and running.
