How Magical works

Ambient learning

Magical uses machine learning and AI to understand user activity, an individual’s or an entire company’s, and creates one-click automations to help the user complete the task in the future.

Self-serve automation

Users can easily create one-click automations between any app—no code required. No more switching between all your tabs and boring repetitive work, we’ll do them for you.

Built for enterprise security

Our local and no-code approach to automation helps you maintain the highest levels of security and privacy. We never store any personal health info on our servers.

Secure | SAML SSO | SOC2 Type II | AI Controls

Learn more

Automation Alternatives for Phrase Express

Magical is a Phrase Express alternative that’s 100% free and offers automation features that save you even more time.

Add Magical to Chrome — it's free!

Add Magical to Chrome — it's free!

Why choose Magical over Phrase Express

Why choose Magical over Phrase Express

See what makes Magical the #1 text expander app.

FEATURES

Magical

Alfred

Price

Free

Free

Messaging Automation

Save your text as shortcuts and expand the text where you type.

Save your text as shortcuts and expand the text where you type.

Instant Personalization

Fill your placeholder text with your recipients’ information automatically.

Fill your placeholder text with your recipients’ information automatically.

Easy Usability

Easy to use features like search, panel, tags, and more.

Easy to use features like search, panel, tags, and more.

Autofill Anywhere

Autofill in 1-click on any CRM, ATS, and even custom apps. No integration limits.

Autofill in 1-click on any CRM, ATS, and even custom apps. No integration limits.

Email Enrichment

Automatically show emails for profile in LinkedIn.

Automatically show emails for profile in LinkedIn.

Sourcing or Prospecting Automation

Transfer data to sheets automatically.

Transfer data to sheets automatically.

Company & Team Workspaces

Create a shared library of shortcuts for different teams to access.

Create a shared library of shortcuts for different teams to access.

Macros

Use dynamic content like date and time within your message.

Use dynamic content like date and time within your message.

Works across all devices & browsers

Available on Safari, iOS, etc.

Available on Safari, iOS, etc.

Chrome, Edge, and Slack

Only Mac and iOS

Built for Enterprise

SOC2, SSO, AI Control

SOC2, SSO, AI Control

Move to Magical in minutes

Move to
Magical in
minutes

You can now import all of your existing templates in a click to use them with Magical right away.

• Import your existing templates from a CSV
• Takes 2 minutes to get set up
• Free to use

Import your templates

Do more with
Magical

Do more with Magical

Do more with Magical

Magical isn’t just a text expander. We’re on a mission to help all users automate their soul-crushing, repetitive tasks like messaging, data entry, and more. Get more work done in less time with Magical.

Data Entry

Data Entry

Fill out form fields instantly with data from any open tab

"What used to take five or six mouse clicks, I can now do in Magical with a single click."

"What used to take five or six mouse clicks, I can now do in Magical with a single click."

"What used to take five or six mouse clicks, I can now do in Magical with a single click."

Dr. Laurence Beer

Healthcare @ TCPA

Messaging

Messaging

Use AI to draft messages and text expansion templates to save time

"Magical saves me unbelievable amounts of time. I can write a customized email in 10 seconds.

"Magical saves me unbelievable amounts of time. I can write a customized email in 10 seconds.

"Magical saves me unbelievable amounts of time. I can write a customized email in 10 seconds.

Lee Marcus

Sales @ Freshwords

Filling Sheets

Filling Sheets

Pull info from any webpage into a Google Sheet with one click

"I just click and boom, Magical fills my entire spreadsheet with the data I used to copy-paste."

"I just click and boom, Magical fills my entire spreadsheet with the data I used to copy-paste."

"I just click and boom, Magical fills my entire spreadsheet with the data I used to copy-paste."

Emily Stewart

Customer Service @ MobyMax

Why users prefer Magical to other RPA tools

Physicians and nurses love efficient data entry

TCPA uses Magical to streamline EMR data entry.

Learn more

WebPT therapists save time with Magical

WebPT uses Magical to provide exceptional patient experience.

Learn more

Don’t just take our word for it!

Why choose Magical over Alfred

Listen to customers who love using Magical.

Magical is very useful, especially for work-related purposes. It saves you a lot of time. I love the application so much that I have recommended it to different colleagues in many departments. And they agree with me. It is the best!

Camila Pérez Ciribé

Recruiting Coordinator, Salesforce

Magical has made my job significantly easier. As a recruiter, I use it daily in communications with candidates, hiring teams, and even within our ATS. Seriously, this is a MUST HAVE for any recruiter's toolkit.

Stephanie Ramsey

Recruiter, Salesforce

Magical helps me in every part of my day! Magical makes it so much more efficient and productive not having to take your hands off the keyboard. It is absolutely, without a doubt, 100%, my favorite add-on for Chrome.

Jessie Rose

Customer Support, Senior Supervisor The Real Real

Ready to switch?
Just upload your CSV.

Book a demo

How Magical works

Ambient learning

Magical uses machine learning and AI to understand user activity, an individual’s or an entire company’s, and creates one-click automations to help the user complete the task in the future.

Self-serve automation

Users can easily create one-click automations between any app—no code required. No more switching between all your tabs and boring repetitive work, we’ll do them for you.

Built for enterprise security

Our local and no-code approach to automation helps you maintain the highest levels of security and privacy. We never store any personal health info on our servers.

Secure | SAML SSO | SOC2 Type II | AI Controls

Learn more